Presentation is so important. The way we present information. The way we present ourselves. The way we present our responses to objections. Being a good presenter will make your business easier and will help to build your reputation as a fair person. And this of course will make people want to trust you. Here are a few examples of what I’m talking about.
In my area it is common to see co-broke commissions in the MLS like this 3%-$295. How does that make you feel? It makes me feel slighted. I feel like they have given me something and then taken it away. It’s not the amount of the commission that causes me to feel that way it’s the presentation.
How do you respond to the potential seller that says “I’m not pricing my house that low. My home is worth a lot more than that.” I know many agents will try to convince this seller that they are wrong. They may say “Mr Seller the comparable sales are much lower than what you think your house is worth. You’ll never get that much for your property. If you can’t price it here then I can’t take the listing.” Now while the response is accurate the presentation sucks. The Seller will more than likely assume a confrontational position and you will have to battle to prove your position.
What if you said this instead. “Mr Seller I completely agree with you. But..I’m not here to tell you what your house is worth I’m here so we can figure out what it will take to get it sold. And based on current market data your house needs to be priced here in order to compete. I know it sucks but let’s work some numbers and see if we can make it work.” That’s a much better presentation. You are not disagreeing with the seller at all. You are admitting that there’s a problem and together you need to work it out. Now instead of being the bearer of bad news you are a problem solver. You have opened the door to a constructive conversation. The presentation mattered.
How do you present a “low ball” offer? Do you use the term “low ball”? If you do that’s a mistake. What it is is an offer. Just an offer. It means there is a buyer who has shown an interest in purchasing your Seller’s home. This is a real good thing. It shows you have been doing your job. So just present it. No need to poison the Seller right up front by calling it a low ball offer.
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