Since joining ActiveRain back in July, I have learned more about Google rankings, SEO, duplicate content, back links, SERPS, Meta tags, key words and so many other things I just didn't have a clue about before. Thanks Mary McKnight. From what I understand, with my limited knowledge of these things, all of these "thingies" are to help drive traffic to my web site. And by doing this I will get increased exposure and more business, which means, more money in my pocket. But you know, in my case, it just doesn't matter. You see, my web site, http://www.poincianaproperties.com was never intended to be a business generator. Even though I have utilized a lot of these "thingies" and my web site has great ranking with the search engines, it just doesn't matter to me. Why? Because I don't work with Buyers.
Maybe I'm missing something, but it seems to me that the Internet is more of a Buyer generator than a Seller magnet. I have never had a Seller contact me from the Internet wanting me to sell their property. Oops! Actually I guess that is not an accurate statement, I have indeed received and sold about 8-10 Sellers from HomeGain.com over the years. But those are very few and far between and were not from my own web site.
I do however use my web site to direct Buyers to if they want more information on a property and to send my Sellers to, so they can see how their listings are displayed. But the fact of the matter is, that if a Buyer contacts me I refer them to another Realtor and about 95% of my sales are through the MLS. So why do I spend time learning all these things? Well, I'm not sure. I never have any problem getting listings. Sellers seem to search me out to do business with me. I guess I'm very fortunate in that respect. My expired and withdrawn listings program and my farm area advertising seems to work well.
So what am I missing? Is there something I should be doing to attract Sellers to my site? Should I even worry about it? You know what they say, "If it's not broken, don't fix it". Should I leave well enough alone and just continue what I'm doing?
So here's my question. Are you getting Seller business from your web site or is it all Buyer business? Inquiring minds want to know.