Are you running a "stealth" blog site?

Monkey BrokerHow many of you have visited blog sites where there was NO indication that the writer was a REALTOR®? Well I have seen many. In fact if I didn’t know better I would think the authors of some of these sites were puppets, dogs, cats, fruits, vegetables and an assortment of other non-human “thingies”.

If you are a REALTOR® you have a Code of Ethics that you must abide by. Here are a few applicable codes for you:

Article 12

  • REALTORS® shall be careful at all times to present a true picture in their advertising and representations to the public. REALTORS® shall also ensure that their professional status (e.g., broker, appraiser, property manager, etc.) or status as REALTORS® is clearly identifiable in any such advertising. (Amended 1/93)

Standard of Practice 12-5

  • REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®‘s firm in a reasonable and readily apparent manner. (Adopted 11/86, Amended 1/07)

Standard of Practice 12-9

  • REALTOR® firm websites shall disclose the firm’s name and state(s) of licensure in a reasonable and readily apparent manner.

    Websites of REALTORS® and non-member licensees affiliated with a REALTOR® firm shall disclose the firm’s name and that REALTOR®‘s or non-member licensee’s state(s) of licensure in a reasonable and readily apparent manner. (Adopted 1/07)

So my question is, if you were a Broker would you let your agents blog and if you did, how would you monitor their activity?

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