Broker Bryant…serving up your success on a platter!

 

OK folks, as promised here's my follow up to my post last week, "Are you "hulking" up your business plan?". A couple of members had mentioned that the things I mentioned were all well and good but what if you don't have the money to increase advertising and so forth? Well, that's a good question. This post will answer it.

First, it's important to remember that Real Estate is a business NOT a job. When you are a business owner your job is to find a way to make things happen. Chasing money is what we do. If you don't have any then your job is to find some. Hopefully it will come from closings. If not? Well here are some ways to generate cash flow.

  • Find a partner. This can be another REALTOR® that wants to team up so you can pool your resources. Or maybe a family member who is willing to back you for a small return on their investment. You can't operate a business without capital. Go find some.
  • Use an equity line or credit cards. Have faith that you are good at what you do and will be able to pay these loans back once you get rolling.
  • Do some property management.
  • Do BPOs.
  • Get a part time job or jobs that leave your days open to practice real estate. I used to wait tables AND drive a taxi. At the same time.

Do whatever you need to do to get capital for your business. With out it. You will fail.

Secondly, get to work. If you are sitting at home or in the office moaning about how bad business is, you will fail. Get off your butt and get to work. Here are some things you can do that don't cost anything but time.

  • Attend every function you can at your Board of REALTORS® to network and gain knowledge.
  • Join an investment club. What better place to meet investors.
  • Get a point2agent website or any other free website you can get. I did this yesterday and it only to me 4 hours to come up with this. It's not complete but it will be by the end of the week.
  • Utilize ActiveRain and Localism to their full potential.
  • Solicit for listings. Folks, I have on numerous occasions, given you my expired letter and suggested you use it, everyday, for every expired and withdrawn listing. How many of you have? Or is it still on your list of things to do? While you're procrastinating, I took 4 listings last week, that were all from my letter. And turned down 3 others. And I'll do the same thing this week, the next week and on and on and on.
  • Hop in your car and go visit some yard sales this weekend. People have yard sales because they are getting ready to place their home on the market. Say "hi" and give them a card. And if you see any FSBOs working in the yard while you are out, stop and strike up a conversation.
  • Visit a few Human Resources departments in your area. See if they will let you hold a Buyer's seminar. Do the same at the library and the community center.
  • Go view the listings in your market area. Leave your card.

Folks, my point is GET BUSY!! Activity creates opportunity. Get into your community and start striking up conversations, passing out cards, passing out flyers and anything else you can think of. Go stand in front of the grocery store and say "hi" to everyone that walks by. Go to the self service gas station and pump gas for others with a big smile on your face and a card in your hand. I've personally done ALL of these things.

So there you have it. A few simple and free things you can do to generate business and cash flow. They aren't difficult. It's just requires attitude and motivation. Success is a decision. Failure is a lack of forward movement. It's your choice. So what's your decision? Are you going to turn your "to do" list into a "job completed" list?

****Graphic compliments of Ines Garcia.

All content copyright © 2007 – Broker Bryant Real Estate Ramblings

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