Do you know where your business comes from?

Made you look!!!

Hi folks. Here’s a little chart I made today that I want to share with you. I made this so I could see where my business is coming from. 

What this chart shows me is that 45% of my business comes from referrals and repeat customers, 35% comes from my expired letter, 15% comes from the Internet and only 5% came from a sign call. 

It also shows me that 35% of my current business is in Short Sales(SS). 85% is with Sellers and 15% is with Buyers. 

PROPERTY

STATUS

SELLER

BUYER

ORIGINATED

Eagle

Active (SS)

X

 

Expired Letter

Parsley

Active (SS)

X

 

Repeat

Kissimmee

Active

X

 

Expired Letter

San Jose

Active (SS)

X

 

Repeat

Sparrow

Active

X

 

Expired Letter

Sequoia

Active

X

 

Referral

Divot

Active

X

 

Referral

Reindeer

Active

X

 

Internet

Dundee

Active

X

 

Referral

Aylesbury

Active

X

 

Expired Letter

Jaguar

Active

X

 

Expired Letter

Dundee

Pending

X

 

Expired Letter

Reindeer

Pending (SS)

X

 

Repeat

Green

Pending

X

 

Repeat

Edgewood

Pending (SS)

X

 

Expired Letter

Nassau

Pending (SS)

X

 

Referral

San Jose

Pending

X

 

Internet

Green

Pending

 

X

Sign

Nassau

Pending (SS)

 

X

Internet

KB Homes

Pending

 

X

Repeat

 

 

 

 

 

I did this little exercise so I could see what my strong points are and what areas I need to concentrate on. The results are pretty much what I expected. I’m very much a “people person” so, it is certainly no surprise, that the most productive part of my business is just talking with folks and helping them solve their problems. This is very evident by 45% of my business coming from referrals and repeat business. These are referrals from consumers not my peers. 

It was also no surprise that my expired letter is very effective. The percentage of business from this is actually very low right now due to the fact that I turn down far more listings than I take. That’s also the reason my listing inventory is very low. I usually carry between 25-30 active listings but only have 11 right now. I’m not counting vacant lots of which I have 7. 

It looks like I spend waaaaay too much time blogging too, since only 15% of my business comes from the Internet. But hey….it’s fun!!! 

From reviewing this chart, I can tell I need to step up my listing efforts. And I need to hire a Buyer’s agent. No sense wasting all those good Buyer leads but the fact is, if they aren’t interested in my listings, then most of the time, I just tell them “Good luck with that”!! 

So………do you know where your business is coming from?

***This is a little side note. I just noticed that today’s ActiveRain newsletter features me and a whole bunch of my posts on taking listings. Anyway, this has caused my email to explode with comments coming in. I want to thank AR for the mention and I want to thank all of you guys for visiting those old posts and commenting on them. Unfortunately I will not have the time to go back to all of them and respond. BUT….if you have any specific questions you are more than welcome to pop me an email and I will answer your questions as soon as possible. Thank you!!!! 

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