Hi foks. I am always reading and hearing about leads.
- How do you get them?
- What do you do with them?
- Have you bought leads from this or that company?
Well, this got me thinking about…. what is a lead? A lead to me is someone that contacts me and tells me they want to sale or buy a house in the next 30 days and they were given my name by so and so whose house I sold last year. Leads are gold. Leads are money in the bank. They are ready to buy or sell and they are ready to work with you. Leads will turn into customers or clients and if satisfied will result in more leads by referring your services.
If you could get a couple of leads a week you could easily covert them into 3 to 5 closings per month. Leads can’t be bought. Leads come from hard work and a loyal customer base that is built over years from providing honest and professional service. And from keeping in touch with past customers and clients.
Usually, when we are talking about leads, I think we are really talking about prospects. A prospect is someone that may be interested in selling or buying, sometime in the future, when Venus aligns with Mars. These are the people who spend days on the Internet contacting every Realtor they can. Or call off the yard sign while riding around on a Sunday afternoon. You can buy prospects. There are many large web based “lead mills” that are wanting to sell you what they call “leads.”
Folks these are not leads they are prospects. To pay for these types of “leads” in my opinion is a waste of money. If these prospects were truly leads they would not be selling them to you for a few bucks.
So, save your money and concentrate your efforts on keeping in touch with past customers and networking with people in your community. Always provide honest and professional service and before you know it you will have a steady stream of leads. Remember leads can’t be bought they must be earned.
I wrote this post over 2 years ago and still believe it to be true today. What say you?
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