My listing has already been sold!

My mom, I love her to death, sells timeshare resales. She has been in the timeshare business for almost 30 years and can sell ice to an Eskimo. She has won many National sales awards and is excellent at what she does.

But she has a hard time understanding what I do. Whenever I call her, and mention I sold a house today, she always says the same thing "Did you sell it? Or did another Realtor sell it". "Mom" I say "No, I didn‘t sell it, it was my listing but another Realtor sold it."

But you know, that is so far from the truth. I sold the house. I sold it when I spent 90 minutes convincing a Seller to price it right. I sold it when I talked the Seller into having a professional cleaning crew go through the house, or suggested they rip up the dirty carpet and lay down tile. I sold it when I positioned the house in the MLS, to get the most exposure. I sold it when the Realtor called me on a different listing and I talked him into showing this house as well. I sold it when I educated my Seller on paying closing costs for the Buyer. There are many things we do as listing agents that contribute to the house being sold.

As a matter of fact, if these things aren't done properly, there will be no sale. The house would be another property that sits on the market for 6 months only to expire or be withdrawn.

I heard a statement somewhere, "that a bad appraisal begins at time of listing." That is so true. It is also true "that a house is sold at time of listing".

A good listing agent will make the Buyer's agent job very easy. Priced right, clean, easy access and knowledgeable Sellers makes for an easy sale. So next time I talk to Mom, I think I will explain this to her. In the meantime, bring your Buyers on by…………….My listing has already been sold!

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