Real Estate is about people, not money!

Posted by admin December - 31 - 1969 - Wednesday

Yesterday, I did a Blog post that contained a comment about another Realtor, giving the code to my lock box to a buyer so the buyer could do his own final walkthrough. I received quite a few comments about reporting the Realtor to his Broker or filing an Ethics complaint. Let me explain, why I didn't take those steps, even though, I agree, what the Realtor did was wrong.

First, I list homes "For Sale". That's what I do. I rarely work with buyers. Therefore, my business depends on other Realtors showing and selling my listings. With that in mind, my business plan has always been to "market" my listings to other Realtors and to give them as much incentive as I can to want to show my listings. My reputation with Realtors is how I make my living. My listings get showings, because over the years, Realtors have learned that they can trust that properties will be priced right, clean and easy to show. No surprises.

The Realtor, in question, had actually done a pretty good job up to the point of giving out my lock box code. I had a discussion with him about this and it will not happen again. I complemented him on the good job he did in getting the deal closed and hope to have many more deals with him in the future. Would this had turned out this way if I reported him to his Broker or filed an Ethics complaint against him? No. Absolutely not. He would never had showed my listings again and my future Sellers would suffer because of that.

So, here is a short list of the things I do to ensure that my listings are getting shown. Not only shown, but shown constantly by other Realtors.

My listings are:

1. Priced right, always. I am an expert on pricing.

2. Clean. Very clean.

3. Easy to show. No appointment necessary and always on a lock box.

4. Positioned properly in the MLS. This is achieved by "Range Pricing."

Realtors can count on me to:

1. Answer the phone. If not, return their call quickly. 8-8 seven days a week.

2. Always be professional.

3. Never loose my cool. Ever.

4. Negotiate the deal without voicing my opinion. It's the Seller's deal not mine.

5. Assist them in anyway I can to get the deal closed.

6. Take the time to help them if they are new to the business.

7. Discuss issues with them upfront and not in a confrontational manner.

8. Always be honest.

9. Always stay focused on the end result, getting my Seller a check.

10. Thank them for a job well done and let them know I really appreciate them showing and selling my listing.

Now, doesn't all this sound better than filing an Ethic's complaint or "telling on them" to their Broker? My Grandmother was the most loving, most generous, most caring and most honest person I have ever known. If I did anything less than this she would look down from heaven and shake her stick at me. I would never want that to happen.

So remember, treat your fellow Realtors with respect. Help them if necessary. Be patient with "newbies", we were all one once. And most important, never forget…………Real Estate is about people, not money!

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About us

I am a licensed real estate Broker in the state of Florida. My opinions on real estate have been formed from my experiences and 15 years of working in the business. My opinions are in line with Florida Real Estate laws and the REALTOR(R) Code of Ethics. Your State’s laws may differ. So do your own homework before implementing any of my business practices into your business.