BrokerBryant.com: January 2010

Hi folks. I had a conversation with an agent yesterday who mentioned to me that they had just changed brokerages after 7 years. When I asked "Why?" she said it was because her Broker doesn't give her any leads. I told her that the way to avoid this in the future is to learn how to generate your own business so you don't have to rely on others. She said "I guess that means I'll have to get a website some day".

Her statement reminded me of how far behind some folks are when it comes to running a successful business. They need to jump out of the box and expand their minds before they become obsolete.

With that in mind.....here's some of the stuff I came across on the Internet this morning.

• 140 Twitter Tips
  

• Need a home office
  

• Ever wonder how they shoot those Google street views?  How Google takes photos of the earth?
  

• I think I really like the new iPad.
  

• And I REALLY need one of these

"A blog is supposed to create more interest in what you do or what you sell. It’s supposed to bring you more credibility, more readers. It’s supposed to show off your expertise. All that should be great for business. Where did it all go wrong? You forgot that you have a business first and a blog second." James Chartrand 

• http://posterous.com/explore

• http://gizmodo.com

• http://sethgodin.typepad.com/

• http://shortsalesuperstars.com

Expand.......

You can have this one.

Greetings!

My name is xxxxxx and I am a REALTOR® with xxxxxxx and I specialize in the listing and selling of homes in your area.

While out previewing homes, in your neighborhood, I noticed that you are marketing your house on your own. I'm sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a "neighborhood analysis" for you. This analysis will give you a good idea of what's currently on the market and what has recently sold in your area. If this interest you, then give me a call and I will get one over to you.

Selling real estate can be very confusing and complex. I have good connections with Mortgage Brokers and Title Companies that can help you through this process. If you do find an interested buyer, give me a call, and I'll connect you with the right people.

I also have an excellent "For Sale by Owner Help Kit" which offers tools and advice on selling your home. I'll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxxl

If I can be of any assistance give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message leave me a message and I will call you right back. I promise.

Make it a great day!!!

Your future REALTOR®,

SUMMARY:

We want to keep inviting them to call. "Call to action" phrases need to be in everything you do. 

1. We let them know we are actively in the neighborhood

2. We offered them free stuff.

3. We let them know we understand the decision they have made, to go it alone.

4. We made ourselves available, to help with info, if they find a buyer.

5. We let them know that we have connections in the business.

6. We told them we would be staying in touch and sending them more info.

7. We invited them to call us, again.

Notice I'm not trying to sell them. One of the keys, with FSBOS, is to remember that they are going it alone because they probably don't like agents. They may have had a bad experience in the past that has clouded their thinking. Or they just don't want to pay us. Whatever their reason I have found that just offering to help them is a very non confrontational way to start with building trust.

Your goal with the letter is to get them to call. Once they call, you want to make the appointment.

Then when you are in front of them you can "sell" them. It sounds simple but a lot of REALTORS(R) make this mistake.  They are selling when they should just be making an appointment. There is a time and a place for everything.

What say you?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved

Hi folks. When I first realized that Short Sales were going to be a major part of my market I knew I needed to learn how to do them and I needed to learn how to do them fast. So I did what any Short Sale rookie would do...I decided to write a book on how to do Short Sales!! I read and studied everything I could get my hands on. I started listing Short Sales and started going through the process. I found out real quick that what I thought I knew.....was not enough.

But instead of throwing in the towel I made another decision. I sent Wendy Rulnick an email and asked her if she wanted to help me finish writing a book about Short Sales. Much to my surprise she agreed!! I now had someone that had done tons of Short Sales to learn from. Then I made another great decision. I asked Wendy if she wanted to do a Short Sale Agent Training webinar series and teach agents how to do Short Sales. Again she agreed!

I did this because I really wanted to help others become better at doing Short Sales. But most importantly....I did it to learn. I spent weeks picking Wendy's brain while we prepared to launch our training webinars. I was learning Short Sales as I was preparing to teach Short Sales. Sounds backwards doesn't it? It is. But it worked for me. I became very good at Short Sales in a very short period of time.

Then we took it a step further and launched www.ShortSaleSuperStars.com. Now I am the co-founder of the hottest Short Sale network on the internet and have become known as a go to guy for Short Sales.

In less than a year I revamped my entire buisness and became an "expert" at something I had very litttle hands on experience with. I envisioned what I wanted to become and I became it. 

I evolved. Have you?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved

Try this....after you have a closing on one of your listings give it about 2 days before you go by and pick up your sign and lock box. You may think my timing on this is a little odd but actually.....it's just right.

Since I am primarily a listing Broker, my customer, the Seller, is normally moving out of Sate and getting any future business from them is rare. So my goal is to be the "go to guy" for the Buyer that has just purchased one of my listings.

Picking up my sign and lock box, a couple of days after closing, is something I do on purpose. The reason is, I want to knock on the door and introduce myself to the new owners. In fact, Itake a minute and get a picture of then standing next to the "sold" sign in front of their new house. I Email it to them later with the video tour  I have for the property.

Even though they had an agent it is my experience, that in most cases, they never hear from their agent again once the deal is closed. The check is cashed and they are out of there. Foolish? Yes. But true.

So, like the good little Broker that I am, I seize this opportunity to snag a Buyer who more than likely will be my new Seller in a few years.

I'm not pushy. I just introduce myself and see if there is anything I can do for them. I let them know I have been selling Real Estate in the area for 14 years and let them know they can call me if they need any help.

And they do call. They call to get information related to the area and they also call if there are any minor issues with the house. Once they have called....they are mine. I will gladly help them out with anything they need. I become their new REALTOR®.

It's a small thing to do but it's great for business. I'm not quite sure why Buyer's agents don't keep in touch with their Buyers. But if they won't....I will. After all, today's Buyer is tomorrow's Seller.

Marketing does not have to be complicated. What say you?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved