Solivita. A Baby Boomers Paradise

Posted by admin January - 29 - 2013 - Tuesday ADD COMMENTS

I’m a Baby boomer. I’m one of over 68,000,000 million Baby boomers born between 1946 and 1964. I was born in 1957.

Baby boomers control over 80% of personal financial assets and more than half of all consumer spending. We buy 77% of all prescription drugs, 61% of over-the-counter drugs, and 80% of all leisure travel.

And……according to the 2011 Associated Press and surveys:

  • 60% lost value in investments because of the economic crisis
  • 42% are delaying retirement
  • 25% claim they’ll never retire (currently still working)

As a Baby boomer myself I can relate to each of the above. My wife and I lost just about everything during the financial crisis of 2008.

Retirement is a pipe dream. Mostly because I’m self employed and really have no reason to retire. I work from home and truly enjoy what I do.

The Lovely Wife and I moved into SoliVita, an over 55 active adult community in mid 2010. Our last house was way too big and keeping up with it was becoming a burden. So we downsized. We moved to one of Florida’s World Class Active Adult Communities, SoliVita.

Making the decision to downsize and move into a Florida over 55 active adult community was one of the best decisions we have ever made. Since moving here our lives have changed for the better.

We get more exercise, eat better and relax more. We spend more time outside enjoying all of the amenities in SoliVita.

At age 55 we are in the best shape of our lives.

Getting old does not have to suck. It can truly be the best time of your life.

Can we help you with your SoliVita Real Estate needs? New and resale homes available from low 100s to high 400s.

The Fear Of The Solivita Short Sale

Posted by admin May - 27 - 2012 - Sunday ADD COMMENTS

As you may know, I list and sell a fair amount of Short Sales in Florida. One of the many issues I face is Sellers who are all gung ho about doing a Short Sale and then they disappear.

At any given time I could have a dozen listing packages out there that I am waiting on to be completed and returned. The Sellers and I have spent time on the phone discussing their situation and the way forward. All that’s left is for them to complete the paperwork and get it back to me.

Then…nothing. Nada. Zilch. No response and no returned calls or emails.

Why does this happen?

My opinion is that it happens due to fear. Fear of losing their home. Fear of needing to move. Fear of incurring moving expenses and rent payments on top or an already bleak financial situation.

Some of these folks haven’t made a mortgage payment in a year or more. Once the Short Sale is completed the living for free is over.

Fear of uncertainty. Not knowing if the Short Sale will succeed. Knowing that once they make the decision to move forward they are venturing into the unknown.

Fear of taking action. Not taking action can be comfortable.

Fear of being looked down on. Doing a Short Sale means admitting you are in trouble financially. The neighbors will know.

These are just a few of the reasons why taking the next step towards doing a Short Sale can be difficult.

Having been through two Short Sales myself I can relate to each and every one of these.

Making the decision to Short Sale our properties was very difficult. It was humbling. We lived in a small town at the time and I was supposedly a successful Real Estate Broker.

I feared knowing that my peers would see my properties on the market as Short Sales.

I feared my business being affected because of it. Of course business was already in the toilet so it couldn’t have gotten much worse. So my fear was really just my ego getting in the way..

BUT……in spite of my fears I made a decision to move forward with the Short Sales. As soon as I made the decision I felt better. In fact I felt smart! Smart to be taking action and smart to be unloading a “thing” that was just harming me and my family.

It was freeing. I took control of the situation and conquered it.

Today, almost 3 years later, I look back and see that my decision to get my ego out of the way and solve the problem was the best thing I have done in a long time.

Being able to relate to others who are facing Short Sales because I have “been there done that” has caused my business to explode!!

There is life after a Short Sale. And I truly believe you will find life to be much more fulfilling than it was before. So set your fears aside and take the plunge.

Use the Short Sale as a fresh start. Truly explore why you are in this situation and then make changes so it doesn’t happen again. Don’t let your ego stand between you and your new simpler future.

And that’s all I have to say about that. What say you?

Should I Buy A Car Before Doing A SoliVita Short Sale?

Posted by admin December - 10 - 2011 - Saturday ADD COMMENTS

Hi folks. Recently I have had several SoliVita Short Sale sellers ask me the same question…..”We need to replace our car. Should we do that before we go through the short sale process?” The concern is that once they go through the short sale their credit will be dinged and financing an automobile will not be easy. One is even paying cash and is concerned how it will look that he went out and spent $15,000 cash on a car and then turned around and asked the lender to accept a short sale.

Interesting question. And one that certainly shows that we are in a different stage of the short sale wave. The Short Sale Sellers mentioned above do not have cut and dry hardships. They are current on payments and have great credit scores.

The first wave of short sellers that started mostly in 2008 were distressed sellers. Property owners that could no longer afford to make their mortgage payments. The next wave were folks that had adjustable rate mortgages that were resetting and they couldn’t refinance as promised when they took out their mortgages.

The current wave is made up of folks that just need to sell but can’t because their properties are too far underwater. They are current on their payments and are not in foreclosure. They could continue to make payments. BUT….they have to move.

Their family has out grown the property. They have a job transfer. Or they are strategic short sellers.

Their situations are different than the first two waves of short sales…

So……should they go out and replace their car prior to doing the short sale? It depends. My response to them is……..

  • “If replacing your car is something you would be doing even if you weren’t getting ready to do a short sale then, yes, go ahead and do it. If dependable transportation is needed for job purposes then, yes, go ahead and replace it now. Do what you need to do to make sure your family is taken care of. BUT…be able to defend your position if the lender ask you about it. Be able to show that buying a car was needed and not just wanted. And… prepared to make a cash contribution towards the short sale lender’s loss.”

This is my opinion. What’s yours?

Do you need help with your SoliVita Short Sale?

Do You Need A SoliVita Short Sale Specialist?

Posted by admin November - 27 - 2011 - Sunday ADD COMMENTS

Am I a Short Sale Expert? I don’t think so. Even though my new CDPE designation says I am!!! Yes that’s right I am now a Certified Distressed Property Expert (R).


As you may know, my partner Wendy Rulnick and I own the most active Short Sale Network in the World at and we have been teaching agents how to do short sales for several years now. BUT….we are not Short Sale Experts.

So…..we both decided to attend the CDPE classes and get our Certified Distressed Property Expert (R) designations.

Wendy took hers online and I attended the 2 day CDPE class in Orlando Florida this week. You’ll be happy to know we both “passed”!

I was the lucky one since I didn’t have to take a test. Just show up and be present for 14 hours of class and BAM!! you too can be a Short Sale Expert.

But Broker Bryant, how was the course? I’m glad you asked. I found it to be very good. The information being taught was relevant, accurate and fairly detailed. If an agent took the CDPE course, that had zero short sale experience, they would certainly be a position to help some folks avoid foreclosure. I would still recommend they have a mentor to assist with them with their first few short sales but they would at least know the process. And they would have the forms and materials to get them started.

CDPE has a very thorough package of Short Sale documents and forms that would help any agent. Lots of good questionnaires and disclosures to protect the agents and their brokers while at the same time helping to educate the Short Sale sellers.

Plus the CDPE Advanced Membership provides you with monthly marketing materials, website and continuing support for your short sale business.

So all in all my hat’s off to Alex Charfen for authoring a very excellent Short Sale Designation with CDPE. Well done Alex!!!

But please….don’t call me a Short Sale Expert. Just call me Broker Bryant, The Best And Hardest Working Short Sale Broker You Will Ever Find In The State Of Florida. Next to Wendy, of course 🙂

Do You Need To Short Sale Your SoliVita Home?

Posted by admin November - 6 - 2011 - Sunday ADD COMMENTS

You may even qualify for a cash incentive*** from your Lender to do a SoliVita Short Sale.

***These programs are not available to all Sellers and the incentives may vary from State to State.

Here are the Florida Short Sale Incentive Programs that I am aware of:

HAFA. Home Affordable Foreclosure Alternative. Lender will pay the Seller $3,000 as a Relocation Assistance. Only for primary residences.

FHA PFS. HUD Pre-Foreclosure Sale. Seller can receive $1,000 for relocation assistance. Just yesterday I received FHA PFS approval increasing the seller incentive to $4,000!! Only for primary residences.

Chase Short Sale Incentive Program for select Borrowers offering them up to $35,000 to do a short sale.

Bank of America Co-operative Short Sale. From $3,000 to $20,000 Short Sale Incentive.

Citi Bank, Wells Fargo and Ocwen also have programs available for select home owners. Amounts vary from $3,000 to $35,000. Most are in the $5,000 range.

Folks if you are behind on your SoliVita mortgage payments be sure to open any and all mail you receive from your lender. It could very well be an offer to Short Sale your property. These offers are usually time sensitive and require immediate action on your part.

But why would my Lender pay me to do a SoliVita Short Sale? That’s a good question. For one, it less expensive, for them, for you to cooperate during the Short Sale process and maintain the property than it is for the Lender to foreclose and get an abandoned property back. Also, the Lender does not want you to continue living in the property for free. They would rather pay you to do a Short Sale now than have you live there for another year or so while deciding what to do. The incentive gets you to take action.

Whatever their reason is..…it’s a good opportunity for you. Any questions?

Are you under water on your Florida mortgage?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more?

***I am NOT an Attorney nor do I play one on TV.

Copyright © 2011 | All Rights Reserved

SoliVita Unveils New Model Homes

Posted by admin January - 30 - 2011 - Sunday ADD COMMENTS
SoliVita Model Home

SoliVita Floor plans

SoliVita recently hosted a Realtor(R) open house to show us their new model home park. All I can say is WOW!! The new homes are gorgeous and the prices are very reasonable. Homes starting at $126,990 for the 1,278 sq ft Marathon model up to $367,990 for the 2,980 sq ft Cordoba model.  And everything in between. 17 floor plans to choose from. Something for everyone.

The best part of course is living in SoliVita. SoliVita is Florida’s premier retirement community designed for active adults over 55. SoliVita offers 2 championship golf courses at Stonegate Golf Club. 14 heated swimming pools including the indoor aquatic center for year round water exercises and swimming.

SoliVita Amenities include: Numerous lakes and canals for boating and fishing. 2 fitness centers. Grand Ball Room. Computer centers. Library. Restaurants. Tennis courts. Pickle Ball courts. Ball field. Dog park. Shuffle board. Over 100 clubs to join. And so much more.

Folks, if you are looking to retire in Florida or just want to simplify your life then you owe it to yourself to take a look at SoliVita. I moved here in May of 2010 with my wife and have to say it has been the best place we have ever lived. I’d love to give you the tour!!

SoliVita Resales are also available staring in the 90s.

Looking for a Florida Retirement Home?

Posted by admin June - 16 - 2010 - Wednesday ADD COMMENTS

If so……why not check out Solivita? Solivita is a World class 55 and over active adult community. Solivita features single family homes from the low $100s to the high $500s. Two Championship golf courses including StoneGate. Beautiful Riviera Spa and Fitness center and so much more.

Each Solivita community has a 24 hours manned guard gate. Solivita is located in Poinciana Florida. 25 minutes from Disney World Orlando. By the end of 2012 we should have one of the most modern hospitals in Florida directly across the street from the entrance to Solivita. Buy now while the prices are good. We’d love to have you.

Now you are probably wondering what active adults do. Well check it out……

Glue that phone to your ear!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Keeping Sellers happy in a slower market can be a difficult thing to do. If you want to be successful in this slower market you are going to have to improve on your communication skills. I mean let’s face it, it may take several months to get a home sold, even if it is priced right. Sellers are going to get antsy and we need to be able to keep them happy until the listing sells. My goal is to never remove my “For Sale” sign unless I am on my way to closing. If it takes 2 weeks or 12 months, I am keeping that listing.

Does this sound familiar?

“Hello, it’s a beautiful day at Tutas Towne, this is Broker Bryant how can I help you?”

"Broker Bryant, this is Mr. Whyaint U. Sold. What’s going on with my house? How come I haven’t had any showings? What are you doing to sell my house?"

“Uh, oh, hey there, yes, sorry I haven’t called. I’ve had you on my list to call but haven’t had anything good to tell you. Oh wait, yeah, I forgot, I got a call yesterday from some people in NY who may be interested.”

Now, you have probably had this happen before, a Seller who you haven’t spoken to for a while, calling you at an inopportune time to complain about nothing happening on his house. I don’t know about you, but I hate it when this happens. It puts me on the spot and makes me say things I shouldn’t say. So what do you do? How do you keep this from happening?

Well, the key is, communication. Make it a point to communicate with your Sellers constantly. Personally, I prefer daily contact, until they tell me differently. If a Seller calls me for an update, then I have not done my job properly.

So you’re thinking, Broker Bryant, what can I say to my Sellers? There has been no interest in their property and I did all my advertising the first week. What do I say to them now?

Well, try this.


"Hi there Mr, Whyaint U. Sold, this is Broker Bryant. Can you believe I haven’t sold your house yet? This market sure has changed from last year. Last year I couldn’t keep a house on the market now I can’t give them away. Did you know when I checked the MLS hot sheet this morning there were 20 new listings in your area? I also saw the house down the street from you just reduced their price again. They must really need to sell. I think they have been on the market for 6 months already. Anyway, I just wanted to touch base with you to let you know I am on it. I am surprised we haven’t had any showings yet. I’m going to mail out some post cards later this week maybe that will help. If not we might have to get together to discuss pricing in a couple of weeks. I know your other closing is coming up and we want to make sure you are under contract by the end of next month. Well, listen, I’ve got to go. I’ll give you a call tomorrow so we can chat. Have a great day. Bye!"

In that brief conversation, controlled by me, I was able to get in several important bits of info. By the way, this info left on an answering machine achieves the same objective.

  • Agreeing, right up front that I haven’t sold his house yet (stole his thunder).
  • Brought to his attention how the market has changed.
  • Informed him of increased inventory.
  • Let him know the neighbor just reduced his price.
  • Assured him I was on the job.
  • Mentioned my surprise at not having any showings yet (stole his thunder again).
  • Gave him my marketing plan for the week.
  • Planted the seed for a price reduction.
  • Reminded him of his urgency in selling.
  • Told him I would call him again tomorrow.

By doing this constantly you will be able to keep your listings until they sell. And that my friends, is the whole point, in this more difficult market. So just like Geri Sonkin…………glue that phone to your ear!

Hmm, I think I will have me, some more of that puddin’!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Today, I worked on pushing one of my deals towards closing. The usual stuff, make sure title work has been completed and forwarded to the lender, get the appraiser in, check on the status of the survey and order payoff info. All is going well and according to schedule. The closing is scheduled for this Tuesday the 31st and it looks like we will make our closing date. This seems like it may be a pretty boring post about a normal closing BUT here’s the kicker, this deal was negotiated yesterday!! That’s right yesterday. Now I have had some pretty fast closings in my 12 year career but 7 days! That is definitely a record for me. And to really top it off, it is a 100% financed deal of $275,600! This is what I call a pre-approved Buyer.

Angus Woodbury (moo) had posted a few weeks back, about a 5 day closing, so I guess I won’t break his record, however, if they can get this done, I am going to have one happy Seller. He bought this house, to flip, back in January and it was on the market for 8 months with another Realtor priced at $279,000. Never had a showing.

Then this Seller got real smart and decided to contact Broker Bryant off of one of my expired letters. Now being the good little Realtor that I am, I jumped out of my box, 15 days ago and suggested we “Range Price” the property from $259,000 to $279,000 with $279,000 being a full price offer. I placed it in the MLS on October 10 with $259,000 being the “list” price and since then, the Buyers have been knocking the doors down to see this house. After 10 showings we received an offer of $259,000 with Seller to pay $16,000 in Buyer’s closing costs. Well after 48 hours of shrewd and intense negotiations, headed by me of course, the deal has been accepted and signed at $275,600 with the Seller paying $10,000 in Buyer’s closing costs. To close in 7 days!! The Seller paid $220,000 in January. Unfortunately, since the house sat on the market for so long, his mortgage payments, of $1,800 a month, have eaten up his profit but I was still able to salvage his “flip that flopped” before he ended up in the losing column.

If all goes according to plan, it will be 22 days from listing to closing. The Seller will get out of a difficult financial burden, the Buyer will move into a lovely 2800 sq ft brand new home and TLW will be able to go shopping. And me, well, I will get my $20 allowance and move on to the next successful transaction.

I guess this “Range Pricing” stuff just does not work. Hmm, I think I will have me, some more of that puddin’!

Integrity! It’s mine and you can’t take it away from me!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

OK, is every one tired of hearing me talk about Range Pricing yet? Well, if it helps, I'm tired of writing about it, BUT, yep, always has to be a but, I have had several conversations going over the last couple of months about Range Pricing and how it works and why the majority of Realtors just don't get it. And you know, that's OK with me. I've tried everything I can to get people to understand it but it seems I am just talking to a closed mind. A mind that refuses to open up and explore different ways of doing business. But that's OK too.

I really don't expect everyone to get and I certainly don't expect everyone to like it or want to use it in their business. Frankly, it's to my advantage if you don't use it. And of course, if NAR gets their way, I may not be able to use it anymore, either. However, I can assure you that I will come up with another innovative and aggressive way to get my properties sold. Change is good and I am up for the challenge.

BUT, there's that but again, I am getting very frustrated with folks who think my business practices are deceptive, unethical and illegal. I have to say that hearing that just flat out p….s me off. Anyone that knows me or has ever done business with me knows that I am about as far from being unethical or deceiving as you can get. I take being a Realtor very, very serious and I always place my customer's and client's needs ahead of mine. I couldn't do it any other way, it's not in my nature. I value my integrity. Integrity is the one thing I have that no one can ever take from me. I own it and I'm in complete control of it.

So, when I hear someone telling me that I'm unethical and deceiving, it bothers me and it bothers me a lot.

I did not invent Range Pricing. It was not my idea. Range Pricing started out if California about a decade ago with Prudential Realty. I did however embrace the technique and I was one of the first Realtors in Florida to implement it and I will go out on a limb here and say I could possibly be the leading expert on Range Pricing in the country. If not, I'm close to it.

Anyway, for the past 10 years I have been using this pricing technique and have been doing it EXACTLY the way NAR and our MLS said to do it. Using the low price as the list price and placing the appropriate remarks in the remarks section of the MLS was not my idea. The policy related to Range Pricing was put down by NAR and our local MLS. It was researched by the NAR and MLS attorneys and it was them, not I, that created the verbiage to use in a listing. It was also them, not I, that stated I could use ANY figure within the Range as the list price. This LIST price was determined at the sole discretion of the Seller and his Realtor. Now of course, as you know, NAR and the MLS have flip flopped on their earlier ruling. After establishing my business by using this technique and helping hundred of Sellers and Buyers achieve their goals, MFRMLS has changed the ruling. This in my opinion is because of their ignorance about Range Pricing and their inability to "get it". And I'm OK with that too.

One of the commenters, on my post the other day, took the time to call NAR and ask them about the new ruling. NAR actually had the audacity to say that by using the low price as the listing price "brokers have been abusing the concept of Range Pricing". So let me get this straight, by handling Range Pricing EXACTLY the way NAR stated it should be used 10 years ago, I have been abusing the concept. PULEEEEEZE. They are the ones that flip flopped, not me. If NAR is so concerned about ethics and violations why don't they look into the Realtors that take listings 50% and more over market value? How about looking into the Realtors that will take $350 to place a property in the MLS and then just abandon the poor Seller? How about taking a real hard look at dual agency? Why not make the requirements to become a Realtor a little more difficult than writing a check? How are any of these things "looking out" for the consumer?

So why don't they look into these things? I'll tell you why? Because it would upset to many Realtors to change these things and it would cost NAR money. Range Pricing only affects a very small minority of Realtors. In my local MLS today there are 56,000 active residential listings and only about 1,200 are Range Priced. A very, very small percentage. So who cares? My Sellers care and I care. That's who.

Here's a fact for you: In the hundreds of closed transactions, that I have completed using Range Pricing, I have not had one single Seller or one single Buyer complain about Range Pricing. Not one!!!!!!!!

So really, all I ask is, please do not call my business practices unethical, deceiving or illegal. Call them what they are, innovative, aggressive, controversial and looking out for my customers and clients. And that my friends, is all I have to say about that. FOR NOW:)

Here are a couple of great articles on Range Pricing, not written by me.


About us

I am a licensed real estate Broker in the state of Florida. My opinions on real estate have been formed from my experiences and 15 years of working in the business. My opinions are in line with Florida Real Estate laws and the REALTOR(R) Code of Ethics. Your State’s laws may differ. So do your own homework before implementing any of my business practices into your business.