Listing to sell NOT signing to fail!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

 Hi folks. I wrote a post this week titled "My Poinciana "Peeps" Need Me!". It was basically about the things I do to get my listings sold in this more difficult market or any market for that matter. There were two questions that were asked in the comments that I want to address in this post. The first one was asked by Bridget McGee. "How do you get the sellers to get it?" And the second was "How do you get people to price their homes aggressively?" asked by Kevin & Sherry Spengal.

These folks are really asking the same thing "How do we get Sellers to agree to our pricing?" Let me see if I can give you some insight on this and maybe help you in your business. One thing is for sure, if you want to be a successful listing agent you have to get the pricing right and you have to get the Sellers to agree with you. The quickest way to fail, as a listing agent, is to not sell it once you list it. I know from experience that if you have a successful closing you are the hero and if you don't get it sold you are mud. That's just the way it works. Sellers are hiring us to get them to closing, anything short of that, is failure.

Number one rule for a listing agent: If you don't know for sure you can sell it, don't take the listing. This doesn't mean take it overpriced and then work on them. It doesn't mean take the listing because the Seller said they would clean it up. It means, the price has to be right and the property has to be ready from day one. If you follow this one rule ALL of your listings will sell and you will be the go to guy in your market. Sellers will be calling you to come over and list their property NOT to interview. I don't do interviews. The listing is mine before I even go over to meet them. My reputation precedes me.

OK, so here are a few steps, that will help in getting a property priced right and getting the Seller to agree with you.

  • Know your market: Folks you have to know your market inside out. What's on the market. What's selling and how long it takes. You also have to know what direction the market is heading in. Are values declining? Will next year be better? And you have to be able to explain this to your potential Sellers with confidence. Look them in the eyes and give it to them straight. If it's going to be difficult to sell their property than tell them this. Do NOT sugar coat it. Our job is to tell them what they need to hear NOT what they want to hear. If you sugar coat it or are trying to fake it you will lose credibility and the game is over. This is one of the reasons I work a very limited market. I know Poinciana Fl better than anyone and my potential Sellers know this. They know because they see me selling stuff and they know because I tell them.
  • The most important step is to build trust: Sellers MUST trust you or you do not take the listing. No exceptions. Without trust you will fail in getting the property priced right. Trust is built by listening to them and then sincerely trying to come up with a strategy to help them achieve their goals. And of course, you have to know what you are talking about.

Folks, when I talk about "getting the price right" it's important to remember I am NOT talking about what the property is worth. I'm talking about what it will take to sell it. This may be considerably less than what it is worth. That's why a recent appraisal means nothing to me. One of my favorite lines, that I start every listing with is, "I'm not here to tell you what your property is worth I'm here to tell you where we need to price it to get it sold."

Once you've told then this you can keep going back to it. When they say "My house is worth more than that." Agree with them. They are probably right BUT "I'm not here………………". See how that one phrase overcomes their objection? AND it's true. I too do not want to under price their property. I want to get them as much money as I can BUT I'm not going to do that by overpricing. In fact, if I overprice it, it will end up costing them more money in the long run. The best time to sell a property for the highest amount of money is in the first couple of weeks. The price needs to be right from day one.

OK, so we have built trust and we know our market and we know where the pricing needs to be. Now here comes the biggie………choose who you are willing to work with. If they don't need to sell (in a slow market) then walk away. This means they have other options or are in no hurry and have no motivation to price it right. They are testing the waters or hoping to get lucky. And there is absolutely nothing wrong with that. It's just they won't be doing it with me.

I only list properties for Sellers who need to sell. And you want to find this out quickly. I normally find this out over the phone. I need to know their motivation. If they are having financial difficulties, getting a divorce, job transfer, need to downsize due to illness, retiring and moving out of the area etc…..then I will meet with them and do everything I can to help them through this situation. They need me and I will be there to help them get their home sold. We will become friends and I will be successful.

OK, this post is getting really long so I'm going to stop. I promise to write another post if questions come up in the comment section.

So in a nutshell:

  • Know your market. Speak from a position of knowledge and confidence. Be honest!
  • Build trust. You must have genuine care and concern. If your only motivation is to get paid, you will fail.
  • Choose your customers and clients carefully. Your goal is to build lasting relationships with folks that will "talk you up" to everyone they meet who has Real Estate needs.

I hope this helps a little bit. Do you have any suggestions or questions?

All content copyright © 2007 – Broker Bryant Real Estate Ramblings

My market sucks!!! Part 2.

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS


Hi folks. OK, I'm going to make this one short and sweet. As most of you know, my market in Poinciana Fl is brutal right now. Only 1.7% of the available inventory is selling every month. Can it get any worse than that? Maybe.

Anyway, I've been a listing Broker for 13 years and rarely if ever take a listing that doesn't end up selling. It just doesn't happen. I'm an expert on pricing and also at keeping Sellers focused on what we need to do to get their property sold.

I've also been through difficult markets before. When I first started selling in Poinciana there were only 7,000 people and Poinciana was way out in the boonies. It was normal to take a year or more to sell a house.

The last five years or so Poinciana saw tremendous growth. We now have 67,000 people. From late 2004 to mid 2006 property values doubled. In March of 2007 we hit the wall. My market has come to a screeching halt and values are rapidly declining. Homes that would have sold in a week at $210,000, in late 2005, are now sitting on the market, with no showings, priced at $149,000. That's almost a 30% decrease. You can't give a house away in Poinciana Fl.

In the last 10 days:

  • Four of my Sellers have called me to let me know they are now being foreclosed on. All our packing up and moving on. They have no equity left so why fight it?
  • I have withdrawn three of my listings and placed them with a management company to hopefully get them rented and stop the bleeding.
  • I took two other listings off the market because the Sellers can't reduce anymore and together we have just decided to ride out the market decline and try again in a year or so.

Real Estate. You gotta love it!!!!


All content copyright © 2007 – Broker Bryant Real Estate Ramblings

Expired listings made easy by Broker Bryant.

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Online Videos by

Hi folks. Today I want to talk a little bit about soliciting expired listings. If you read my blog then you know I LOVE expired and withdrawn listings. They are by far, my number one source of business, even though blogging is slowly catching up.

I have been soliciting expired listings, every day, for 10 years. It’s one of the things I never stop doing and it’s also something I have to do first thing every day or my whole day is thrown off track. I’ve made it a habit.

It’s my opinion, as a listing Broker, that there is no better way to get listings. I mean think about it, these folks have already decided to sell and they have already decided to use a REALTOR®. How can it get any better than that? It can’t.

If you want to be a listing Broker, you really need to make this part of your marketing plan. Whether you are in a Seller’s market or a Buyer’s market the person with listings rules. Of course, this assumes they are priced right and ready for the market. I am not an advocate of taking every listing that comes your way. I strongly believe you should pick and choose and only list properties you can sell.

One of the advantages of having an expired listings program in place, is, if you are consistent with it, you will get enough real Sellers calling that you have the luxury of only taking good saleable listings.

I actually turn down more listings than I take. Unfortunately, in my market, Poinciana Fl, many potential Sellers owe way more than I can reasonably expect to sell their property for so I have to turn them down. With very few exceptions, I’m too busy to deal with short sale listings right now.

OK, back to my expired listings program. First, I believe in simple. If it’s too complicated you’ll find reasons not to do it. So this is what I do and what works in my market. I mail one letter, to every expired or withdrawn listing in my market area, every day. That’s it!!! I don’t call them. I don’t knock on their door and I don’t follow up with them. One letter, one time, every listing, every day. Is that easy enough for you?

Here’s the key. Just do it. That’s it folks my big secret. Just do it. OK, so since you asked, I’ll give you a little more information:

  • Don’t try to pick and choose which listings you feel will list with you. Hit them all.
  • Have a standard letter and just personalize the envelope.
  • Mail to the address in the tax records.
  • Don’t try to see if they have re-listed. What difference does it make? If their listing expired you are within your right to send them a letter. They may list with you the next time around.
  • Make it a one page letter with some color and enclose a business card.

Here’s another add on advantage to working the expired listings market every day. It forces you to look at your MLS Hot sheet. Every morning I see what’s new on the market, what sold, what was reduced, what went pending, what expired and what was withdrawn. Can you imagine how much market knowledge I have just by doing this one thing, every day, for 10 years? Well, I’ll tell you, it’s a lot!

Now folks, don’t start this program and then start complaining because you haven’t received a listing call from it in 4 months, “the program doesn’t work”. If it doesn’t work it’s because you quit. I don’t care what kind of marketing you are doing, if you don’t commit to at least a year, you are wasting your time and your money.

If you are in a difficult market, like I am right now, then there is no better time to start taking listings. It will give you increased visibility in your market. It will give you a better chance of getting some sales and it will help you improve on your communication skills. It’s not easy keeping a Seller appeased for months on end. Now’s the perfect time to learn this skill.

Trust me on this, when the market changes, the folks with a ton of good saleable listings will dominate. If I were you, I would start loading up, while they are so easy to get. I hope this post helps you to get motivated. Don’t put it on your “to do” list…..just do it!

Heck, I’ll even help. The letter I use is imbedded in this post here. Feel free to modify it to work in your market and go for it. The rest is up to you. Just stick it in a envelope and lick the darn stamp! Do it! Will you?

***The video is the property of ROAR! Productions and TLW will shoot you if you steal it! 

Copyright © 2007 Broker Bryant Real Estate Ramblings | All Rights Reserved |

The subprime mantra, "Easy in…..easy out"

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Hi folks. This post was inspired by Lenn Harley's excellent featured post "CALIFORNIA SUBPRIME BORROWERS MAY GET RELIEF? – More Questions than Answers. If you haven't read Lenn's post, you need to. Make sure to read all the comments as well. She has a great discussion going on over there.

Anyway, I had left a long winded comment on Lenn's post pointing out a few of the different types of Sellers I speak with on a daily basis and what they have done to create their problems. One of the things I pointed out was that Sellers in my area are just walking away from their properties instead of staying and fighting to keep them. Their properties are worth quite a bit less than what they owe on them and since they have no equity left there is no reason to stay.

Lenn wrote this in response to my comment: "There is, indeed, good incentive to make the payments – their good credit".

Lenn's response brings me to the reason for this post. In my opinion, Lenn's statement "nails" where the Lenders made their mistake. If Lenders had been dealing with folks that had proven their good intentions, by paying their bills on time, homeowners in default would indeed have, "……good incentive to make the payments – their good credit".

Unfortunately, a buyer with a 550 credit score, purchasing a home with no money down does not have the incentive necessary to secure the Lender's investments. The Lenders were basing their investment on one thing and one thing only, rapidly increasing property values.

Lenders knew, without a doubt, that these loans would default. They also knew they could make billions of dollars by writing these loans and selling them off on the securities market (mortgage back securities MBS). They also figured that when these sub-prime borrowers got into trouble they would be able to refinance them(starting the MBS process all over again) making more money. The sub-prime borrower would have an incentive to stay because they would have equity in their property.

The mistake, the Lenders made, was in thinking that values would continue to increase. A homeowner, who has already proven that they do not pay their bills on time (sub-prime borrower) is NOT going to stay and fight. They will and are walking away from the financial noose around their neck. They have NOTHING to lose. Their credit already sucks and there is no equity to try and save. Why try to keep their home by working out a loan modification? A loan modification would not change the fact that they are paying way too much for a property that has lost value. Why pay $1,800 a month when they can rent the identical house down the street for $800? To save their credit? Nope. To honor their obligations? Nope. If they believed in "honoring their obligations" their credit score wouldn't be 550.

The mantra, at least in my area, for owners in default is "Easy in….easy out!"

This post is one of the reasons why I feel "Big Gov" needs to stay out of this mess and let the market run it's course. It won't be easy and it won't be quick. But, just maybe, our new mantra will be "No pain….no gain".

This post is 100% my opinion. What's yours?

Here are a couple of links to related posts I had written earlier this year.

Your home is your Castle. Not an ATM machine!

Three blind mice.

Graphic compliments of Mariana Wagner

Copyright © 2007 Broker Bryant Real Estate Ramblings | All Rights Reserved

Broker Bryant sliding into 2008 with a challenge!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Whee!!!!!! Slip sliding away!Well here we are just a few days away from 2008 and all I can say is "Thank God I made it through 2007!" This has certainly been one of my more challenging years as far as Real Estate goes. But you know… wasn't too bad.

Granted my sales volume was down about 30% from 2006 and my income was also down but…..I'm still here and I'm looking forward to next year.

I was fortunate to have made some good real estate investments during 2004 and 2005 so I'm now able to sell off a few properties to supplement my income. Also, as most of you know, I'm now Brokering my family's Disney Vacation Club Resale business, Garden Views Realty, Inc.

TLW and I just moved into our new home. So I now get to work out by the pool all day. Hey someone has to do it!!

2008 is also going to be very challenging but I'm really looking forward to it. I work better under pressure.

Next year will start my 14th year in Real Estate and my 10th year of owning Tutas Towne Realty, Inc. So I guess I'm over the proverbial hump!

This past year has truly been an adventure in Real Estate. My market, Poinciana Fl has seen a tremendous decline in property values. Folks are losing their homes to foreclosure at an alarming rate and REALTORS®, builders and mortgage brokers are going out of business.

While all of this may sound very discouraging I am in fact encouraged. My strategy for 2008 is to expand my business. That's right, I intend to concentrate on growing my business and increasing my market share. Starting in January I will be looking to hire at least ten agents.

I will be looking for experienced REALTORS® in the Osceola County area who are able to work from their homes. This is something I have not done before but I feel the time is right.

TLW and I opened Tutas Towne Realty together and have always worked by ourselves with just an occasional Buyer's agent to help with my Buyer leads since working with Buyers is not something I enjoy or do often.

But times they be a changing.

This post is not a solicitation. I will be hand picking the REALTORS® I have an interest in recruiting. Instead this post is about forward thinking. It's about turning adversity into opportunity. It's about being willing to make a change when change is needed.

I challenge all of you, who may be struggling in your business, to reevaluate your business and see if there are areas where you can make changes. A down market is the perfect time to capture market share.

Adversity creates opportunity. I plan on taking advantage of it. Do you?

****Picture compliments of Thesa Chambers.

Copyright © 2007 Broker Bryant Real Estate Ramblings | All Rights Reserved

Our Code of Ethics allows us to be aggressive!!!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

I had a closing today. I love it when that happens. TLW can now go shopping and I can sit out by the pool, work on my tan and bask in the sweet feeling of victory while smoking a $10 cigar and sipping a Remy Martin!! OK maybe I’ll pass on the cigar and the Remy. I wonder if TLW will pass on the shopping? I doubt it.

About 6 weeks ago I had a very nice lady from England contact me from my ActiveRain blogging efforts. Her property, a vacation rental, had been on the market for almost a year with another REALTOR® with no action and she really wanted to get it sold. Anyway, like the good little Broker that I am, I told her I would do a quick analysis on her property and call her back shortly.

My analysis showed that she was about 20% above market value and that the property was currently listed with another REALTOR®. I called her back and “pitched my wares” and told her what it would take to get her property sold. I also mentioned that since she was already listed I could not take the listing at this time but if things changed please let me know and I’d be happy to get her place sold.

She called me back the next day wanting to cancel her current listing and list with me. She then proceeded to tell me she had been trying to reach her REALTOR® for weeks to no avail.

Her current REALTOR® was someone I have known for years. I told the Seller not to worry about it that I would call her REALTOR® and see what I could do. So I did.

I told the REALTOR® that her Seller had contacted me(which she had) and that after speaking with her and giving her my opinion on what it would take to get her property sold she had decided that she wanted me to list her property. Then I asked the REALTOR® what the status of the listing was and when was it expiring. She told me.

Then I suggested to her that if she would cancel out the listing agreement, now, I would pay her a 25% referral fee and get this property sold promptly. She agreed.

I listed the property on December 5th and closed on it this morning. The other REALTOR® was very excited when I called to let her know we closed today and that she will be getting a check on Monday. She then asked if I wanted another referral for one of her other listings that she is struggling with. I said OK.

Folks, I wrote this post to show you how to practice aggressive real estate within the boundaries of our Code of Ethics(COE). While some may feel I over stepped my boundaries according to our Code of Ethics, I did not. I also didn’t do anything sneaky. I picked up the phone and called the other REALTOR® and simply had a conversation and made a suggestion that she wisely went for. I say wisely, because the way the property was priced it would have NEVER sold. The listing would have expired and the REALTOR® would have got squat.

Instead she was able to get a referral fee on it. The Seller was happy, I was happy and the other REALTOR® was happy. It was a win, win, win. Everything was above board and everything was ethical and legal.

Sometimes, we just have to take the initiative. It would have been very easy to just tell this lady I couldn’t help her but I would have been lying. I could help her and I knew it. I also could have just told her to fire her REALTOR® and call me back BUT that would have been unethical. So I took the high road, made the call and everything worked out just fine.

Aggressive? Yes. But just like everything else it’s all in the presentation. Now you know how to handle these situations when they come up. How did I do?

Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Agent

Copyright © 2007 Broker Bryant Real Estate Ramblings| All Rights Reserved

Call Broker Bryant 407-873-2747Hi folks. Here's a little tip for you that may help you in your business. This post was inspired by Jennifer Kirby's post "What Sellers Really Want is to be Lied to…" and several others I have recently read.

Jennifer's post was about being "brutally honest" with a potential Seller only to have them list with another REALTOR® that told the Seller "what they wanted to hear" instead of "what they needed to hear". Go read Jennifer's well deserved featured post.

Anyway, if you are a listing Broker and you are being truthful with Sellers, you WILL lose listings on pricing or hopefully, you will pass on them, due to pricing. REALTORS®, that specialize in listings and are good at it, rarely take over priced listings. We have to say "no" quite frequently.

However, it doesn't mean the Sellers won't come back to us after their "tell them what they want to hear" REALTOR® fails. And they will fail, more times than not.

So this is what I do. If I meet with a Seller and we cannot agree on pricing I move on. Sometimes it's my choice and sometimes I just notice they have listed with someone else. Either way, I enter their details into my data base so I can stay in touch with them.

The first thing I do is send them a thank you card after our appointment. When I see their listing pop up in the MLS I call them. If I didn't know they were listing with someone else I ask them why they did. I want to know if there was something I did wrong or was it simply due to pricing. Whatever their response is I thank them and wish them luck. I also let them know that if I can help them in anyway, with real estate related matters, to please feel free to give me a call. I do this because I am "the go to guy" in Poinciana and I want them to feel free to contact me. It doesn't matter to me that they have listed with another REALTOR®. I'm not soliciting their business.

From that point on I stay in touch with them. They get emails from me with market updates or links to articles on my Blog. It's important to point out that I am not soliciting their business, I am just providing them information, as I do many people in Poinciana.

I also make sure that they receive all of my "just sold" post cards. My goal is to make them aware of the fact that I am actively listing and selling properties in Poinciana Fl.

Now folks, this may sound like I am crossing the "ethical line" but I can assure you I'm not. Our CoE does not prohibit aggressive real estate practices. Nor am I interfering with their current listing agreement. In fact, I don't ask for their business at all. I met them before they listed and I added them to my data base. That's all I've done. I am not required to delete folks from my data base just because they have hired another REALTOR®.

Usually, what happens is, they hear from me more than they hear from their own REALTOR®!! So of course, if their listing expires, and it will, they already know who their next REALTOR® will be. How simple is that?

If you're not doing this….you need to start. Just remember to NEVER talk bad about their REALTOR® and don't ask for their business. Just stay in touch. In due course, they will be calling you of their own free will and asking you to come over and list their property….at YOUR price.

This is one of the reasons I don't hesitate to walk away from an over priced listing. I'm really not walking away at all. I'm just letting them "test the market" on someone else's dime. Mister Lister can you spare a dime?

When they are truly ready to sell they will be back. And I'll be there for them.

So what do you think? Good idea?

Sell Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Agent

Copyright © 2008 | All Rights Reserved

Bryant Tutas
Tutas Towne Realty, Inc
Licensed Florida Real Estate Broker
***The content of this blog is my opinion***

Sneaky is as Sneaky does!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Don't make TLW shoot ya!!!OK you're going to like this one. Several years ago I wrote a deal. It was one of those rare occasions where I was on both sides of the transaction. Now remember in Florida we do not have dual agency so in this case I was acting as a Transaction Broker. No fiduciary was involved all though there is limited confidentiality.

This Buyer had called me on one of my listings so I met him over there and showed him the house.

Let's call the Buyer, Sneaky Sam. Sneaky Sam was a nice young man. Well dressed and he drove a nice new car. We spoke for a while and he seemed very knowledgeable and said he was a traveling salesman. He sold a line of widgets to the big box stores. I had no reason to doubt him.

Sneaky Sam made an offer at about 97% of the list price and the Seller accepted it based on a pre-approval letter the Buyer had given me.

Anyway, all was going well. Within a week, the appraisal was done and the inspections were done. We were just waiting on "clear to close".

On day eight, I get a call from Sneaky Sam asking me to come over to his house to talk with him about an important issue. So, like the good little Broker that I am, I ask if we can do this over the phone. Nope. Won't work. So I hop in my car and drive over to Sneaky Sam's house.

When I walked in Sneaky Sam looked disturbed and placed a letter in my hand. I sat down and started reading. It turns out that Sneaky Sam was not who he said he was. Sneaky Sam is really the brother of Helpful Harold. Helpful Harold, helpful brother that he is, had given Sneaky Sam permission to use him as a co-signer to buy a house!!! Well OK then.

But Sneaky Sam decided, on his own, it would be so much easier to just assume Helpful Harold's identity to get it done.

The letter Sneaky Sam had given me was his confession!!! He spilled the beans. All of them. All over me and my Transaction Brokerage!! He had bad credit. His current home was in foreclosure and an investment property, he owned, was in foreclosure. He didn't sell widgets to box stores he WORKED at a box store!! Sneaky Sam was desperate and had taken a desperate action. He screwed up……big time!!

I was placed in a very awkward position. Prior to giving me the letter, Sneaky Sam had requested confidentiality, which I granted. When working as a Transaction Broker either customer can ask for confidentiality on certain items. Since I owe neither party "full disclosure" I am not obligated by law to disclose these things. BUT……this was an entirely different issue. Sneaky Sam had attempted to commit fraud!!!

By the time I finished reading his confession, Sneaky Sam was sitting in front of me crying. He was a broken man full of remorse. I didn't know what to do. I had never been placed in this position before. I had to leave and go home and think about this. So I did.

My question is……what would you have done?

***Graphic is compliments of Jay Merton and belongs to TLW. Don't touch it.

Sell Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Agent

Copyright © 2008 | All Rights Reserved

Bryant Tutas
Tutas Towne Realty, Inc
Licensed Florida Real Estate Broker
***The content of this blog is solely my opinion*** 

HomeGain, FSBOs, Idiots and "going it alone"!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Want to "go it alone?"


Hi folks, you may have already read about HomeGain's new "Personal blooging network for real estate professionals" If not read this post by Brian Brady and this one by Greg Swann over at Bloodhoundblog.

This post is NOT about Homegain's new blogging platform. This post is about REALTORS® and their attitudes towards folks that choose to "go it alone". But there is a connection….so please bare with me.

Jeff Turner posted "For Sale By Owner: Raise the price then call a REALTOR®" a couple of days ago. Jeff's post was basically reposting a question that a FSBO had placed on Twitter. The question was: "Got a buyer for my condo. They want me to hold the mortgage. Any advice?"

Jeff's post was not only a Public post but it was also a Featured post. It received over 70 comments. The comments, from REALTORS® included statements such as:

  • ……this guy is seeking free advice? After he doesn't want to compensate a professional?
  • Never ceases to amaze me how people with little to no experience buying or selling houses seem to "wing it.
  • My advice to the seller's, don't reinvent the wheel, always deal with professionals.
  • …..just another example of an ignorant homeowner who thought they were doing themselves a favor and "saving" money.
  • This guy is a certified idiot.

Now, in all fairness, there were some pretty decent responses, as well, but in my opinion, the majority of the comments were just reprimanding this guy for not wanting to use a "professional". Folks, if you think those PUBLIC comments make you look like professionals then you are sadly mistaken. Whether this FSBO made a good choice, or not, he was really just asking for some advice. If you don't want to give him any….then don't.

But make no mistake about it….him choosing to "go it alone" does not make him an idiot! One commenter summed it up nicely with this comment: "All sellers have four choices, don't sell it, sell it yourself, list with any old Realtor, or hire an experienced one." The key word of course being CHOICES. It's the Seller's choice…not ours. If you want to try and win their business then have it…but demeaning their decision to "go it alone" will only accomplish making yourself look foolish. Not to mention the damage it does to our profession's reputation.

Anyway, I was reading the comments over on Greg Swann's post, about HomeGain and it hit me, Louis Cammarosano, trying to sell Homegain's blogging platform, sounded like a REALTOR® should sound when pitching their services to a FSBO.

Louis was debating with a couple of guys who thought "going it alone" was best. Here are a few snippets of what Louis had to say over at Bloodhoundblog: (The added parenthesis and CAP text are mine)

  • The decision to use homegain(A REALTOR®) is based on whether the agent(SELLER) would rather spend money with homegain(A REALTOR) to get results(BUYERS) or time on his own trying to generate results by himself. Obviously, if you enjoy building your own seo(MARKETING) prowess, developing your own blog, selecting key words etc and are successful at it, then HomeGain(A REALTOR®) perhaps is not for you. If you want a marketing partner that gets results and is cost effective, then checkout HomeGain(A REALTOR®.
  • Homegain(A REALTOR®) does what most individual realtors(SELLERS) can't do themselves; i.e. garner thousands of visits a day based on brand name alone, aggregate hundreds of partners to send traffic to, manage millions of key words on Google, MSN and Yahoo to send visitors(FIND BUYERS) and build solid SEO(MARKETING) based on years of site history and content.
  • I think, however, its a tad ambitious to suggest that one day we will have a nation of individual realtors(SELLERS) all acting as sole proprietors handling every aspect of their businesses(TRANSACTIONS) with no third party help. You are correct, however, with the new tools today if one wants to give it a try, they can do it. If they want a little help, HomeGain(A REALTOR®) is there!"

Now folks, who would have a better chance of winning the business? The REALTORS® on Jeff's post or Louis?

Poinciana Short Sale Deal. 675 Reindeer Dr Kissimme Fl 34759

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS




This is a SHORT SALE and will require 3rd party approval.   Beautiful pool home with ceramic tile flooring throughout, travertine in the master shower, updated fixtures, solar heated inground pool, family room, heavily landscaped lot, new roof in late 2004, new AC in 2001 and much much more. Let this be you own tropical paradise. A place to call home and to build memories. Act today!



Sell Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Poinciana Real Estate Agent

Copyright © 2008 | All Rights

About us

I am a licensed real estate Broker in the state of Florida. My opinions on real estate have been formed from my experiences and 15 years of working in the business. My opinions are in line with Florida Real Estate laws and the REALTOR(R) Code of Ethics. Your State’s laws may differ. So do your own homework before implementing any of my business practices into your business.