I’m not racist but…………………

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Do these words make you cringe? Do you just want to leave before they go any further? The best way to tell a racist is when they say “I’m not a racist but……”.

Meeting with potential customers on a regular basis it doesn’t surprise me when I hear this but it does surprise me how often I hear it and who’s saying it. As Realtors we cannot go there! We must nip this conversation in the bud before it goes any further. There is a little law called the Fair Housing Act that we must abide by. How do we do this? How do we continue to work with this person? Do we just ignore it and move forward? Do we lay the law down?

I must admit that this always places me in an awkward position. I usually move forward at the speed of light then ignore it but I can never seem to forget it. It changes my relationship with that person. My dream is that someday we will learn to appreciate people for who they are not despise them for the color of their skin. I live in the great State of Florida and one of the best things about Florida is that it’s very multicultural. I wish all people would see it that way.

I’m not racist but…………..I do have a vision.

I know what you are going through……….

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Working on refinancing a couple of my rental properties this week. Very frustrating. Very stressful. It seems like as soon as you have provided every document the Mortgage Broker has asked for, he calls and ask for more.

Got me thinking about how as Realtors it is easy to forget the amount of stress our Sellers and Buyers are under when trying to buy or sell Real Estate. As professionals we go through this every day and it is easy to make light of a difficult situation. When our customers and clients call us upset and overly concerned about what to us is a minor hiccup we have to be really careful to show them patience and understanding. We must be quiet and let them blow off steam. Be agreeable. Give them a couple of minutes. Then and only then can we explain things to them in a calm manner and help them to get back on track and stay focused on the end result.

I am glad I am going through this financing experience. It had been a while since I've done this. Next time one of my customers calls I can honestly tell them………"I know what you are going through. I can relate."

Short Sales Suck and I Ain’t Doin’ Them!!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

http://shortsalesuperstars.comDoes this sound familiar? You’ve never had to deal with a short sale in your life – until about a year ago, when foreclosures became so common it was rare that you had a seller without one. You’re not even sure you have a real grasp on what a short sale is, much less how to go through the process. And no one seems to be able to tell you how to do it quickly, with no stress.


Well, except us.


Short sales have become the norm. They’re often treacherous, and they can be extremely painful for buyers, sellers, and agents alike.


But they don’t have to be. We’ve spent years figuring out how to make short sales less painful all around. You need to know how to handle a short sale, and we’re more than happy to share everything we’ve learned the hard way – so that you can learn the easy way.


This training series walks you through an entire short sale, from the very moment you realize you need one to the final signature on the deal. We’ve included every single trick, technique, and time-saver in our book to make short sales easy on you and on your seller.

 

You’ll have all the time in the world to learn at your leisure, too, with audio files, Q&A sessions, worksheets, and sample documents. Learn how you want, when you want, the way you want.

Ready to get rid of short sale stress and get yourself into short sale superstardom?

What Do You Get?


· Two experts in the short sale industry walk you through an entire short sale from start to finish

· 8 hours of easy-to-follow instructions along with insider tips and secrets for an extra edge

· All the forms, approval letters, and sample documents you need for your next short sale

· mP3 audio files of all seminars so you can listen at your leisure or refresh your knowledge later

· Q&A for as long as you need to get all your questions answered


We’re here to help you. We’ve been dealing with short sales for several years, and we know it can be rough on homeowners and agents alike. We want to make sure this process is as easy for you as possible, and that starts with getting you the education and short sale training you need to make the right deal.

The best part? It’s only $97. You’ll get to listen in as two short sale industry experts walk you through the process of making a short sale happen, and then get the extra support you need, when you need it, by having direct access to Wendy and Bryant via www.ShortSaleSuperStars.com (By the way…..the site membership is FREE!)

That’s 8 hours of training for one low price– and a real bargain at less than $10 an hour for the best consulting on short sales available in the market.

What Do We Talk About?


If you’re wondering exactly what we cover in each of the short sale training sessions, here’s a quick layout of what we’ll talk about and the specific strategies you’ll learn:


Session One: Short Sale Basics


· What is a short sale?

· How do short sales affect the seller?

· Why would the lender consider a short sale?

· What’s my role as an agent in a short sale?


Session Two: Taking the Listing


· How to qualify the seller

· Questions to be sure to ask (they’re not what you think)

· Documents you’ll need to make a solid short sale

· Disclosures and addenda you MUST have on the listing contract


Session Three: Placing the Property on the Market


· Proper pricing for a short sale

· Our price reduction strategy

· How to market your property for the best leverage

· How to qualify the right buyer for the sale

· How to negotiate the contract that puts you ahead


Session Four: Preparing the Package


· How to check the HUD1

· How to prepare and submit the package properly


Session Five: Presenting the Short Sale


· Making your case to the lender

· The secrets to following up the right way

· How to negotiate the final payoff


Start to finish, the perfect short sale. You’ll receive audio files of the course so you can listen to them as many times as it takes for you to feel comfortable that you can pull off a short sale as perfect as ours.

 

We know you can – all it takes is a little training, and the help of a few seasoned experts.

Becoming a short sale superstar is just that easy.

Who Are These Experts?


We’re Wendy Rulnick and Bryant Tutas, and we have 35 years combined experience in real estate and short sales.


Wendy is the award-winning Broker/Owner of Rulnick Realty, and she’s been selling real estate for 20 years. She’s been featured in Kiplinger Personal Finance Magazine and Florida Realtor Magazine as a short sale
specialist.


Bryant is the Broker/Owner of Tutas Towne Realty, and he’s been in the real estate business for 15 years. Some of his happiest clients are sellers who have been through the short sale process with him and are grateful for how painless he made it for them.


We know firsthand just how rough the short sale process can be on sellers, and we’ve been working for years to fine-tune a process that’s easier on them – and on us.

Now we’re making it easier on you. We’re just that kind of people.

What If I Don’t Like It?

Then you get your money back. It’s just that simple. We know we have the knowledge that helps you become a short sale superstar, but if you don’t feel the same for any reason, then we’re happy to refund your money. We want everyone who takes this course to feel they got their money’s worth.

After we refund your money, we’ll ask you how we can improve for others. We’re that devoted to making sure this is the best training course on short sales out there.

Ready to become a short sale superstar?

SHORT SALE AGENT TRAINING

ONLY $97

Wendy Rulnick and Bryant Tutas
www.ShortSaleSuperStars.com

Copyright © 2010 REGrow, LLC | All Rights Reserved

 

“Where’s my money?”

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Had another successful closing a couple of weeks ago. Seller was a repeat customer of mine from Scotland. I had sold her the house six years ago as a vacation home in Poinciana Florida. Since I had the property “Range Priced” it sold for more than full price in about two weeks. Average days on market in Poinciana right now are about 75. Anyway that’s not the purpose of my post but thought I would throw a “pitch” in here. The closing was very easy with no complications. The Seller being in Scotland closed by mail away and gave the Title Company instructions to wire her funds to an offshore bank on The Isle of Man. Well here we are two weeks later and the funds are lost in cyber space. Needless to say my Seller is a little upset since we are talking about $200,000. As her Realtor I am very frustrated because I have no control over this and I am at a loss at what to do. Fortunately my Seller is very understanding and realizes this is out of my control. Hopefully the trace that has been ordered will locate the funds.

Has this happened to you? Was the money located? What can we as Realtors do to ensure these wires go smoothly and in a timely fashion? Are these types of transactions covered under the FDIC? Oops! Sorry I got to go my Seller is on the line wanting to know Where’s my money?”

It’s not always about the price.

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Helped my Seller negotiate a deal for his house yesterday. We had multiple offers. I love it when that happens. The Seller ended up accepting the LOWEST offer. After discussing the three offers, that were presented, we decided that the one with a 20% down payment and a pre-approval letter direct from a National lender, had the best chance of closing. The other two offers, even though about $5,000 higher, were both with 100% financing, and were first time home buyers.

This just shows that price is not always the deciding factor for a Seller. It can be the probability of the transaction closing, as in this case. I've also had Sellers take deals because they met and liked the Buyers. One Seller practically gave his house away because he met the Buyers. The Buyers were a young married couple expecting a baby and had never owned a house before. The Sellers were elderly, didn't need the money, and sold them the house for about $30,000 less than market. And they had other offers to consider! Didn't matter, they wanted this young couple to have their house.

It can be something as simple as an offer written professionally versus a sloppy offer with incomplete information. You just don't know what will motivate the Seller.

It's just another reason why, as Realtors, we need to make sure our offers are presented in a professional manner. Complete the offer properly. Attach a personal letter from the Buyers, if they really love the house, let the Sellers know that. Sellers can be very attached to their homes. Especially if they are older and have raised their family in it. Your Buyer's sincere personal comments in a letter, with their offer, could save them thousands, or beat out another offer.

So put some thought into your Buyer's purchase offer. Don't just slap it together and think the Seller will accept it because the price is right. Remember…….. It's not always about the price.

Short Sale Lenders are Seizing Bank Accounts!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

www.shortsalesuperstars.comDid you know that? I didn’t. Until I read this article by Sally K. & David L. Hanson.

This is pretty serious stuff. If you are working with Short Sales please be sure to notify your Sellers and give them this information. I am not an Attorney nor do I play one on TV so I do not know the legalities of this. I do know though, that if it were me, I’d much rather avoid the issue all together and pull my money out of the bank that I have my delinquent mortgage with. Better safe than sorry.

If you read the comments to Sally and David’s post you will see that this IS happening. And it’s happening all over.

And of course….Bank of America is one of the culprits.

Be a Short Sale Superstar to your Sellers and make them aware of this situation today. OK?

 

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

 

The BIO for Bryant Tutas

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved

Clean it up and sell it!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Took a listing a couple of weeks ago. Seller is an out of area Investor who had bought a new home to flip for a profit. Fortunately he bought right and this can be achieved. Contacted me off an expired listing mailing. He had been on the market for about 9 months with no offers. I pulled up his details in the MLS and it looked like the house was priced right at $205,000. So I told him I would go out and have a look to see why it hadn’t sold.

When I pulled up to the property I was shocked! The lawn was a good 4 feet long and full of weeds, the Real Estate sign was laying on the ground with the post still standing albeit a little crooked. I used the current Realtor's lock box and tried to place the key in the front door after several attempts I was finally able to jiggle it to get it in. Opened the door and I was overwhelmed with dead cock roaches, spiders, crickets and other critters I was not able to identify. And the smell!!! Well let's not go there but we know how Realtors treat toilets sometimes. The vinyl flooring was covered in scruff marks from all the Realtors and Buyers who had obviously been looking at the property. This was evidenced by the stack of 40 to 50 business cards displayed all over the kitchen counter. This new never before lived in home was totally disgusting. Of course the marketing remarks in the MLS said “brand new home in excellent condition ready for new owner”.

Well I gave the Owner a quick call and told him the condition and said I would list the property and that I was going to arrange a professional cleaning crew and lawn service ASAP. I will pay the bill and he can reimburse me at closing. It cost a total of $275.00 to have his property spit shined, carpets cleaned and set up on monthly lawn service. I had his house back on the market within 48 hours looking like a brand new house and “Range Priced” from $195,000 to $215,000 with a 4% Co-broke. Needless to say Realtors and Buyers are now knocking the doors down to see this house and we have already had offers. Unfortunately they were not from “truly” qualified Buyers but that will have to be another post.

Again it’s another case of a Realtor taking a listing and then just abandoning it. The Seller was completely agreeable to whatever needed to be done to get his house sold but was never advised by his Realtor or heard from him for that matter. As professional Realtors we must provide honest straight forward advice to our customers and clients. To do anything less is unethical. So be proactive. Clean it up and sell it! 

Opinions appreciated on this real time CMA.

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

OK, this is an actual CMA and E-mail sent to an absentee owner. What do you think? I use a pretty basic CMA format from our MLS. Nothing fancy but it seems to work. The information is current as of this afternoon so it will also give you an idea of market conditions in Poinciana Fl. I'll trust you not to contact my Seller. If you do tell him I said Hi. 🙂 By the way, if you are newer to the business, please feel free to copy the format if it will help.

Following is the Market Analysis I have prepared for your house at XXX XXXX Ct. A few comments: The analysis includes 3 bedroom homes due to the fact there are only 2 other 2 bedroom pool homes on the market in Polk County Poinciana. One priced at $173,900 and one priced at $179,000. There are eleven 2 bedroom homes on the market with or without pools from a low of $159,900 to a high of $179,900. There have been eleven 2 bedroom homes that have sold this year with or without pools from a low of $125,000 to  a high of $179,000. The suggested pricing is based on price per sq ft living area and is basd on the highest sold price per sq ft. In my opinion the suggested price is maxed out. But we can discuss that when we talk.

Your home is in pretty good condion. I would recommend, painting the front door, replacing or removing the verticle blinds in both bedrooms, replacing the light fixture in living room, replacing the socket covers that were removed and clean, clean clean. Next to pricing, cleanliness is the most important. The pool surface is bad but no action required on your part.

Overall it is a very sellable house. Nice open floor plan. Great front yard. The back yard is kind of small but nothing you can do about that. Same with the 1 car garage. It is what it is.

All of these things have been taken into consideration in my pricing. I highly recommend the "Range Pricing". This will enable me to place the home into the MLS at the lower price, but still having the ability to negotiate to the middle of the suggested range.  My whole goal is to get them in the door. If they don't see it they can't buy it. Also, I think it is imperative that we offer the selling agent a x% co-broke. Obviously, if I find the buyer I will not charge you the co-broke. To be honest, that doesn't happen much, but it may.

The previous pricing of $209,000 was a waste of your time. There are 1,400 properties for sell in Poinciana, not counting FSBOs, as of this morning. You have a lot of competition. There are 235 homes under $200,000. So needless to say pricing is extremely important. Ok, that's all for me rambling. Please review all the info and let me know when I can get started. I did a complete photo shoot and measured while I was there today. So if you are agreeable I can have you up and running within 1 hour.  Call me with any questions or suggestions.

Please visit a personal page I've set up for you that contains a link to a Comparative Market Analysis report.

http://bryanttutas.mfr.mlxchange.com/?r=111496147&c=2&id=32373632313339.366

FSBOs are cheap and certified idiots!!!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Broker Bryant www.CentralFloridaShortSales.com

Hi folks. I was browsing through some of my older posts today and found this little ditty about FSBOs (For Sell By Owners). To fully appreciate this post you really have to pop over and read the comment stream on Jeff’s post. YOWSER!!! 

Jeff Turner posted “For Sale By Owner: Raise the price then call a REALTOR®” a couple of years ago. Jeff’s post was basically reposting a question that a FSBO had placed on Twitter. The question was: “Got a buyer for my condo. They want me to hold the mortgage. Any advice?”

Jeff’s post was not only a Public post but it was also a Featured post. It received over 70 comments. The comments, from REALTORS® included statements such as:

  • * ……this guy is seeking free advice? After he doesn’t want to compensate a professional?
  • Never ceases to amaze me how people with little to no experience buying or selling houses seem to “wing it.
  • My advice to the seller’s, don’t reinvent the wheel, always deal with professionals.
  • …..just another example of an ignorant homeowner who thought they were doing themselves a favor and “saving” money.
  • This guy is a certified idiot.

Now, in all fairness, there were some pretty decent responses, as well, but in my opinion, the majority of the comments were just reprimanding this guy for not wanting to use a “professional”. Folks, if you think those PUBLIC comments make you look like professionals then you are sadly mistaken. Whether this FSBO made a good choice, or not, he was really just asking for some advice. If you don’t want to give him any….then don’t.

But make no mistake about it….him choosing to “go it alone” does not make him an idiot! One commenter summed it up nicely with this comment: “All sellers have four choices, don’t sell it, sell it yourself, list with any old Realtor, or hire an experienced one.” The key word of course being CHOICES. It’s the Seller’s choice…not ours.

If you want to try and win their business then have it…but demeaning their decision to “go it alone” will only accomplish making yourself look foolish. Not to mention the damage it does to our profession’s reputation. What say you?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved

 

I hate open houses and I’m sticking to it!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

I hate open houses! There I said it. It's out in the open and I'm not taking it back. I don't do them and I'm not starting. My Sellers know this. I tell them this at time of listing. "I will sell your house but I will not do an open house, ever."

Well, I had two of my Sellers call me today wanting to do open houses. So being the good little Realtor that I am, I said no. Now don't get me wrong, I like pleasing my Sellers and I like being agreeable when they ask me to do things. But I'm not doing it! I'm going fishing. It's Saturday and the fish are biting. So what do you do?

Being as how both of these Sellers are long time customers, we compromised. They are having open houses. Yup, you heard me right. They are having open houses. One is having a yard sale and the other is home all weekend and wants to do it. So, I stopped by today and dropped off Open House signs, buyer sign in sheets and wished them good luck. I told them if they should happen to find a Buyer for their house, who is not working with another Realtor, I will give them a discount on the commission. They were thrilled! They can use the money and thought this was an excellent idea. They are really getting into it now. I told them I would be available by cell phone if they need me and I have arranged for my Mortgage Broker to be available for pre-qualifications if necessary. I hope they find a Buyer. I hope I can give them a commission rebate. I hope they don't ever ask me again. I hope I catch the big one!

Anyway, I have been thinking about this all day and decided I may offer this to my Sellers. After all, we are a team and who knows the house better than the Seller. Obviously, you do want to make sure you have a strong relationship with your Seller and they have to promise, no negotiating. I like it. I like it a lot. They can work. I can fish. And maybe we will both get paid.

So next time a Seller ask for an open house, just tell them…….. "I hate open houses and I'm sticking to it!

About us

I am a licensed real estate Broker in the state of Florida. My opinions on real estate have been formed from my experiences and 15 years of working in the business. My opinions are in line with Florida Real Estate laws and the REALTOR(R) Code of Ethics. Your State’s laws may differ. So do your own homework before implementing any of my business practices into your business.