My mom, I love her to death, sells timeshare resales. She has been in the timeshare business for almost 30 years and can sell ice to an Eskimo. She has won many National sales awards and is excellent at what she does.

But she has a hard time understanding what I do. Whenever I call her, and mention I sold a house today, she always says the same thing "Did you sell it? Or did another Realtor sell it". "Mom" I say "No, I didn‘t sell it, it was my listing but another Realtor sold it."

But you know, that is so far from the truth. I sold the house. I sold it when I spent 90 minutes convincing a Seller to price it right. I sold it when I talked the Seller into having a professional cleaning crew go through the house, or suggested they rip up the dirty carpet and lay down tile. I sold it when I positioned the house in the MLS, to get the most exposure. I sold it when the Realtor called me on a different listing and I talked him into showing this house as well. I sold it when I educated my Seller on paying closing costs for the Buyer. There are many things we do as listing agents that contribute to the house being sold.

As a matter of fact, if these things aren't done properly, there will be no sale. The house would be another property that sits on the market for 6 months only to expire or be withdrawn.

I heard a statement somewhere, "that a bad appraisal begins at time of listing." That is so true. It is also true "that a house is sold at time of listing".

A good listing agent will make the Buyer's agent job very easy. Priced right, clean, easy access and knowledgeable Sellers makes for an easy sale. So next time I talk to Mom, I think I will explain this to her. In the meantime, bring your Buyers on by…………….My listing has already been sold!

$65.00. That can be the difference, from your listing selling or just sitting on the market for month after month. $65.00. That's the amount of money that could be standing between you and your next pay check. $65.00. This is how much it costs to buy a couple of worthless leads from a "lead mill". $65.00. This would pay for a mailer of 35 post cards that will get thrown in the garbage, or a hundred flyers for your listing that will end up getting wet and ruined in the brochure tube. $65.00. This is how much your bar tab could be while you are sitting there moaning because you haven't sold a house in 3 months.

$65.00. This is the amount my lawn service charges for one month of service on my listings. And the Seller will pay me back at closing. If they don't, who cares. I will take it out of my $8,000.00 paycheck.

Now here are some examples of what NOT spending that $65.00 will do for your listing. These homes are my competition. I took a listing this morning and snapped these photos while I was in the neighborhood. All of these were within 1 block of my listing. There were many more but I think you the point!

Now this is what one of my listings look like. All for $65.00.

So, folks if you want to get paid, provide some service for your sellers. Don't ask them. Tell them you are doing it. And while you are at it, pay a cleaning crew.

And most importantly……….Get your sign out of the tree!

I've read several post recently talking about taking 6 month listings and nothing less. Well, personally, I take 45 day listings and nothing more. Not only that, but I do not charge cancellation fees. My ads state this, 45 day listing agreements no cancellation fees, ever! For me this works like a charm. When I meet with potential Sellers, mostly referrals, expired or withdrawn listings, this is usually mentioned after I have gone over my analysis.

I say something like this…. "The average days on market right now are about 78 in Poinciana. I am willing to take your listing for 45 days and if you are not happy with my services, pick up the phone and fire me. No questions asked and no charge to you. I get paid when you get paid, at closing. I may not be able to sell your house in 45 days but I certainly don't need 6 months. After a couple of weeks working with me you will want me for your Realtor for life anyway, so, if need be, we can extend the listing at the end of the 45 days. 45 days will give me enough time to earn your trust and your business. So what have you got to lose. So, are you ready to go on the market today?"

Well, in most cases the answer is……. yes.

Now I am sure there are Realtors out there who would say taking a 45 day listing agreement is weak. But you know, you are dead wrong. First, in most cases I will sell their house in 45 days. My average days on market right now are about 20-25. Secondly, I know that I will be able to create a lasting bond with my Seller in way under 45 days. Why? Because I call them constantly and I'm excellent at what I do. Now don't get me wrong, there aren't too many things in life that I'm excellent at, but when it comes to pricing and market positioning, on a listing, I am an expert. It's what I do. And I take it very seriously.

Now, a couple of fine points in my above presentation that you may have missed:

Notice how many times I mention 45 days? This is not random. I do it on purpose. I want 45 days to be imbedded in my Seller's mind. It shows them my urgency in getting their home sold. This is a very good thing. Especially if they have been on the market already for 6 months with another Realtor.

"…not happy with my services, pick up the phone and fire me." What's to think about? They can change their mind if they want to. It's a risk I'm willing to take.

"…I get paid when you get paid, at closing". This is a word picture. Closing and getting paid. I am getting them to focus on the end result. All good.

"…Realtor for life", planting the seed for future referrals.

"…we can extend the listing at the end of the 45 days." I haven't even taken the listing yet and I've already mentioned an extension.

"…time to earn your trust and your business". What more could a Seller ask for from his Realtor?

"…What have you got to lose?" "Are you ready to go on the market today?" Asking for the business. The close. This is where some Realtors fail. You must ask for the business. I don't care how good your presentation is, your last question must be the close.

So next time you have a listing appointment, try the 45 days listing agreement. Weak?……I don't think so!

No problem. We’re here to give you everything you need to become a Short Sale Superstar.

Foreclosures are rampant across the U.S. More and more banks and homeowners are turning to short sales as a mutually beneficial solution. The problem? Short sales seem to be what everyone needs – but you never had to do many short sales before.

That’s where we come in. We’ve been working in short sales for years, even before the economy tanked, and we know the strategies that work best to make the banks, the lenders, and most of all your clients come out on top.

Share our knowledge and make sure you have all the tools you need to become an expert in short sales – so you can reap all the rewards of getting your clients just what they need.

What’s standing between you and Short Sale Superstardom? Nothing but the click of a button.

Join our Short Sale Superstars network to get the benefit of a worldwide community of short sale experts, or get in on our 8-hour ultimate seminar in Short Sale Agent Training. From know-nothing to seasoned expert in just 8 hours – there’s no faster route to expertise in short sales.

Get started right now, and say goodbye to that feeling of uncertainty when someone mentions a short sale.

Say hello to the confident feeling of a great close and a happy client.

Wendy Rulnick and Bryant Tutas
www.ShortSaleSuperStars.com

Copyright © 2010 REGrow, LLC | All Rights Reserved

I really don’t have anything to say after watching that video except for OUCH!!! Here are a few links to some stuff you may like.

Have you submitted a Short Sale through the Equator system yet?

Bank of America brought up on charges

Twitter? Facebook? Google Buzz?

Speed painting is very cool

Short Sales Suck and I Ain’t Doin’ Them!!

“He who has overcome his fears will truly be free.” Aristotle

Does this sound familiar? You’ve never had to deal with a short sale in your life – until about a year ago, when foreclosures became so common it was rare that you had a seller without one. You’re not even sure you have a real grasp on what a short sale is, much less how to go through the process. And no one seems to be able to tell you how to do it quickly, with no stress.

Well, except us.

Short sales have become the norm. They’re often treacherous, and they can be extremely painful for buyers, sellers, and agents alike.

But they don’t have to be. We’ve spent years figuring out how to make short sales less painful all around. You need to know how to handle a short sale, and we’re more than happy to share everything we’ve learned the hard way – so that you can learn the easy way.

This training series walks you through an entire short sale, from the very moment you realize you need one to the final signature on the deal. We’ve included every single trick, technique, and time-saver in our book to make short sales easy on you and on your seller.

You’ll have all the time in the world to learn at your leisure, too, with audio files, Q&A sessions, worksheets, and sample documents. Learn how you want, when you want, the way you want.

Ready to get rid of short sale stress and get yourself into short sale superstardom?

What Do You Get?

· Two experts in the short sale industry walk you through an entire short sale from start to finish

· 8 hours of easy-to-follow instructions along with insider tips and secrets for an extra edge

· All the forms, approval letters, and sample documents you need for your next short sale

· mP3 audio files of all seminars so you can listen at your leisure or refresh your knowledge later

· Q&A for as long as you need to get all your questions answered

We’re here to help you. We’ve been dealing with short sales for several years, and we know it can be rough on homeowners and agents alike. We want to make sure this process is as easy for you as possible, and that starts with getting you the education and short sale training you need to make the right deal.

The best part? It’s only $97. You’ll get to listen in as two short sale industry experts walk you through the process of making a short sale happen, and then get the extra support you need, when you need it, by having direct access to Wendy and Bryant via www.ShortSaleSuperStars.com (By the way…..the site membership is FREE!)

That’s 8 hours of training for one low price– and a real bargain at less than $10 an hour for the best consulting on short sales available in the market.

What Do We Talk About?

If you’re wondering exactly what we cover in each of the short sale training sessions, here’s a quick layout of what we’ll talk about and the specific strategies you’ll learn:

Session One: Short Sale Basics

· What is a short sale?

· How do short sales affect the seller?

· Why would the lender consider a short sale?

· What’s my role as an agent in a short sale?

Session Two: Taking the Listing

· How to qualify the seller

· Questions to be sure to ask (they’re not what you think)

· Documents you’ll need to make a solid short sale

· Disclosures and addenda you MUST have on the listing contract

Session Three: Placing the Property on the Market

· Proper pricing for a short sale

· Our price reduction strategy

· How to market your property for the best leverage

· How to qualify the right buyer for the sale

· How to negotiate the contract that puts you ahead

Session Four: Preparing the Package

· How to check the HUD1

· How to prepare and submit the package properly

Session Five: Presenting the Short Sale

· Making your case to the lender

· The secrets to following up the right way

· How to negotiate the final payoff

Start to finish, the perfect short sale. You’ll receive audio files of the course so you can listen to them as many times as it takes for you to feel comfortable that you can pull off a short sale as perfect as ours.

We know you can – all it takes is a little training, and the help of a few seasoned experts.

Becoming a short sale superstar is just that easy.

Who Are These Experts?

We’re Wendy Rulnick and Bryant Tutas, and we have 35 years combined experience in real estate and short sales.

Wendy is the award-winning Broker/Owner of Rulnick Realty, and she’s been selling real estate for 20 years. She’s been featured in Kiplinger Personal Finance Magazine and Florida Realtor Magazine as a short sale
specialist.

Bryant is the Broker/Owner of Tutas Towne Realty, and he’s been in the real estate business for 15 years. Some of his happiest clients are sellers who have been through the short sale process with him and are grateful for how painless he made it for them.

We know firsthand just how rough the short sale process can be on sellers, and we’ve been working for years to fine-tune a process that’s easier on them – and on us.

Now we’re making it easier on you. We’re just that kind of people.

What If I Don’t Like It?

Then you get your money back. It’s just that simple. We know we have the knowledge that helps you become a short sale superstar, but if you don’t feel the same for any reason, then we’re happy to refund your money. We want everyone who takes this course to feel they got their money’s worth.

After we refund your money, we’ll ask you how we can improve for others. We’re that devoted to making sure this is the best training course on short sales out there.

Ready to become a short sale superstar?

SHORT SALE AGENT TRAINING

ONLY $97

Wendy Rulnick and Bryant Tutas
www.ShortSaleSuperStars.com

Copyright © 2010 REGrow, LLC | All Rights Reserved

Did you know that? I didn’t. Until I read this article by Sally K. & David L. Hanson.

This is pretty serious stuff. If you are working with Short Sales please be sure to notify your Sellers and give them this information. I am not an Attorney nor do I play one on TV so I do not know the legalities of this. I do know though, that if it were me, I’d much rather avoid the issue all together and pull my money out of the bank that I have my delinquent mortgage with. Better safe than sorry.

If you read the comments to Sally and David’s post you will see that this IS happening. And it’s happening all over.

And of course….Bank of America is one of the culprits.

Be a Short Sale Superstar to your Sellers and make them aware of this situation today. OK?

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved