What is the “Right Price”?

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

I have heard numerous times over the last few months from Realtors wondering why their listing hasn’t sold. The usual comment is “it’s priced right”. Well is it really? My experience has been that any property will sell if the price is right. What is the “Right Price” in today’s market? Is it “Market Value” based on the last 6 months of sales? Is it based on homes that have sold in the last 30 days? Is it the “Appraised Value”?

The “Right Price” is the price that will sell your listing in 60 to 90 days. But what is this magical number and how do we arrive it? Well in my market (Poinciana, Fl) the right price is 5% to 10% below recent comparable sales. When Realtors are searching the MLS they may have 70-100 homes that meet their Buyer’s parameters. My Seller’s property, in order to sell, needs to be in the top 5 (preferably #1) properties on the list (by price) and it needs to have a competitive or better co-broke. If you can achieve this positioning you should have no problem getting the listing sold in a short period of time. Seller’s need to know this. It is very important when pricing a house to look at the whole picture that includes active, pending, withdrawn, expired and recently sold listings. I know this is Real Estate 101 but I have met with many Seller’s recently whose listings have expired and they have never even seen a “Market Analysis”. When asked how the Realtor arrived at the listing price they say “this is what we told him/her we wanted.” They used a little known technique to price their property it goes something like this:

Down payment for house I want to buy + moving expenses + credit card debt + closing costs + Realtor commission + current mortgage balance=“Market Value”.

Now I know this may be the new math but folks it won’t get your house sold. When hiring a Realtor it is important that that Realtor provides you with a detail analysis of current market conditions and counsels you on what it will take to sell your property. They need to be 100% honest about pricing. It may not be what you want to hear but it must be what you need to hear. Then and only then can you make an informed decision on how to list your house at the “Right Price”.

Does your Realtor really represent you?

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

When hiring a Realtor in Florida it is important to decide how the Realtor will be working for you and what duties they do or do not owe you. I have provided a link at the bottom of this post that will take you directly to Chapter 475 of the Florida Statutes where you will be able to find all information related to having a Real Estate license in Florida. Following is the "nut shell" version of Brokerage and Non Brokerage relationships.

In Florida Dual Agency is illegal. The only exception is on a commercial deal where both Buyer and Seller have assets of over 1 million two sales associates from the same office can work as "designated sales associate". One for the Seller the other for the Buyer.

In a residential transaction a Realtor has three choices of how to work.

1. Single Agent-this is a fiduciary relationship. You can work for either Seller or Buyer but not both. Your duties include confidentiality and full disclosure.

2. Transaction Broker-this is a form of limited representation but does not create a fiduciary relationship. Limited confidentiality and limited liability. You can be a Transaction Broker for either Seller or Buyer or both. If working for both parties it cannot be to the detriment of either party. In Florida we are presumed to be "Transaction Brokers" unless single agent or no brokerage relationship is established with a customer in writing.

3. No Brokerage Relationship-no representation at all. Can be with either Seller or Buyer or both. No confidentiality.

And then we have this thing called "Transitioning to a Transaction Broker"

FLORIDA LAW ALLOWS REAL ESTATE LICENSEES WHO REPRESENT A BUYER OR SELLER AS A SINGLE AGENT TO CHANGE FROM A SINGLE AGENT RELATIONSHIP TO A TRANSACTION BROKERAGE RELATIONSHIP IN ORDER FOR THE LICENSEE TO ASSIST BOTH PARTIES IN A REAL ESTATE TRANSACTION BY PROVIDING A LIMITED FORM OF REPRESENTATION TO BOTH THE BUYER AND THE SELLER. THIS CHANGE IN RELATIONSHIP CANNOT OCCUR WITHOUT YOUR PRIOR WRITTEN CONSENT

Click for Chapter 475 Florida Statutes.                 Click here for Realtors Code of Ethics

Short Sales got you down?

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

http://shortsalesuperstars.comNo problem. We’re here to give you everything you need to become a Short Sale Superstar.


Foreclosures are rampant across the U.S. More and more banks and homeowners are turning to short sales as a mutually beneficial solution. The problem? Short sales seem to be what everyone needs – but you never had to do many short sales before.

That’s where we come in. We’ve been working in short sales for years, even before the economy tanked, and we know the strategies that work best to make the banks, the lenders, and most of all your clients come out on top.

Share our knowledge and make sure you have all the tools you need to become an expert in short sales – so you can reap all the rewards of getting your clients just what they need.

What’s standing between you and Short Sale Superstardom? Nothing but the click of a button.

Join our Short Sale Superstars network to get the benefit of a worldwide community of short sale experts, or get in on our 8-hour ultimate seminar in Short Sale Agent Training. From know-nothing to seasoned expert in just 8 hours – there’s no faster route to expertise in short sales.

Get started right now, and say goodbye to that feeling of uncertainty when someone mentions a short sale.

Say hello to the confident feeling of a great close and a happy client.

Wendy Rulnick and Bryant Tutas
www.ShortSaleSuperStars.com

Copyright © 2010 REGrow, LLC | All Rights Reserved

The facts Jack. Nothing but the facts!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Got a call from a homeowner a few days ago. Seems he had received one of my solicitation letters that I send out daily to all expired and withdrawn listings in my market area. He was wondering why he got a letter since he had just listed his house on the market a few weeks ago. Well I got his address and phone number and told him I would look it up in the MLS and call him right back. When I checked the MLS he was currently active but had been withdrawn for one day and re-entered by the same office by a different Realtor. I called him back and gave him this information and had a nice chat with him. Very pleasant and knowledgeable young man. Wished him luck with the selling of his house and told him to feel free to call me if he ever had any questions or needed any help.

Well lo and behold he called me two days later and asked if I could come by and see him because he was thinking about changing Realtors. Sounded good to me so I made an appointment and went to see him the next day. He had a great  house! I had a look around and sat down with him and his wife to go over market conditions and give him my opinion of what his house was worth and what it would take to get it sold. He was currently listed at $215,000 with a 4% commission. My suggestion was $195,000 with a 6% commission. While talking with them I discovered a few things 1. They had never seen a Market Analysis 2. They had never sold a house before 3. The wife had been transferred and they wanted a quick sale 4. They had never heard from their Realtor since being placed on the market. I left them with all the information I had prepared for them and told them to keep me in mind if things didn’t work out with their current Realtor.

Called me the next day to let me know they had fired their Realtor and wanted me to place their home on the market with me. They said they slept great the night I left knowing there was hope and that they now had the information they needed to make a good decision. I now have a beautiful new listing with great Sellers. “Range Priced” at “Market Value” ($189,000 to $209,000) and a 6% commission so we can offer a good Co-broke. All these Sellers ever wanted from their Realtor were the facts. I have now connected them with a Realtor found through ActiveRain to help them purchase in Arkansas, for a referral fee of course. The Sellers are confident about their relocation. I am happy with my new listing that’s priced right and had two showings as soon as it hit the market. And their previous Realtor…………….?

The facts Jack. Nothing but the facts.

Have you gone beyond the call of duty lately?

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Bought a new stove today. Unfortunately it won't be coming to my house but will be delivered to the house I closed on last week. The Sellers, my customers, were supposed to put a new stove in the house but decided to cut corners and put in a refurbished stove instead. Looks great. Works great. But it's not new. The Buyers nor their Realtor did a walk through prior to closing and I didn't notice it when I was in the house. The Sellers are going through a nasty divorce and had already moved and went their separate ways.

So what are you going to do? The Buyers are expecting a new stove when they arrive next week. I figure my Sellers have enough on their plate and I know that calling them on this is just going to create more tension between them. So I bought a new stove. Haven't seen it but hear it is really nice. Real shiny. Think I'll place a few business card magnets on the front and write the Buyers a little letter letting them know how I solved this problem for them. Maybe I'll get some business from it in the future. Maybe they will invite me over to dinner since my lovely wife doesn't cook. Have you gone beyond the call of duty lately?

How to “man up” with Short Sales!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

I really don’t have anything to say after watching that video except for OUCH!!! Here are a few links to some stuff you may like.

Have you submitted a Short Sale through the Equator system yet?

Bank of America brought up on charges

Twitter? Facebook? Google Buzz?

Speed painting is very cool

Short Sales Suck and I Ain’t Doin’ Them!!

He who has overcome his fears will truly be free.” Aristotle

Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.

Want to find out more? www.CentralFloridaShortSales.com

***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

The BIO for Bryant Tutas

Copyright © 2010 http://www.brokerbryant.com/ | All Rights Reserved

I’m not racist but…………………

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Do these words make you cringe? Do you just want to leave before they go any further? The best way to tell a racist is when they say “I’m not a racist but……”.

Meeting with potential customers on a regular basis it doesn’t surprise me when I hear this but it does surprise me how often I hear it and who’s saying it. As Realtors we cannot go there! We must nip this conversation in the bud before it goes any further. There is a little law called the Fair Housing Act that we must abide by. How do we do this? How do we continue to work with this person? Do we just ignore it and move forward? Do we lay the law down?

I must admit that this always places me in an awkward position. I usually move forward at the speed of light then ignore it but I can never seem to forget it. It changes my relationship with that person. My dream is that someday we will learn to appreciate people for who they are not despise them for the color of their skin. I live in the great State of Florida and one of the best things about Florida is that it’s very multicultural. I wish all people would see it that way.

I’m not racist but…………..I do have a vision.

I know what you are going through……….

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Working on refinancing a couple of my rental properties this week. Very frustrating. Very stressful. It seems like as soon as you have provided every document the Mortgage Broker has asked for, he calls and ask for more.

Got me thinking about how as Realtors it is easy to forget the amount of stress our Sellers and Buyers are under when trying to buy or sell Real Estate. As professionals we go through this every day and it is easy to make light of a difficult situation. When our customers and clients call us upset and overly concerned about what to us is a minor hiccup we have to be really careful to show them patience and understanding. We must be quiet and let them blow off steam. Be agreeable. Give them a couple of minutes. Then and only then can we explain things to them in a calm manner and help them to get back on track and stay focused on the end result.

I am glad I am going through this financing experience. It had been a while since I've done this. Next time one of my customers calls I can honestly tell them………"I know what you are going through. I can relate."

Short Sales Suck and I Ain’t Doin’ Them!!

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

http://shortsalesuperstars.comDoes this sound familiar? You’ve never had to deal with a short sale in your life – until about a year ago, when foreclosures became so common it was rare that you had a seller without one. You’re not even sure you have a real grasp on what a short sale is, much less how to go through the process. And no one seems to be able to tell you how to do it quickly, with no stress.


Well, except us.


Short sales have become the norm. They’re often treacherous, and they can be extremely painful for buyers, sellers, and agents alike.


But they don’t have to be. We’ve spent years figuring out how to make short sales less painful all around. You need to know how to handle a short sale, and we’re more than happy to share everything we’ve learned the hard way – so that you can learn the easy way.


This training series walks you through an entire short sale, from the very moment you realize you need one to the final signature on the deal. We’ve included every single trick, technique, and time-saver in our book to make short sales easy on you and on your seller.

 

You’ll have all the time in the world to learn at your leisure, too, with audio files, Q&A sessions, worksheets, and sample documents. Learn how you want, when you want, the way you want.

Ready to get rid of short sale stress and get yourself into short sale superstardom?

What Do You Get?


· Two experts in the short sale industry walk you through an entire short sale from start to finish

· 8 hours of easy-to-follow instructions along with insider tips and secrets for an extra edge

· All the forms, approval letters, and sample documents you need for your next short sale

· mP3 audio files of all seminars so you can listen at your leisure or refresh your knowledge later

· Q&A for as long as you need to get all your questions answered


We’re here to help you. We’ve been dealing with short sales for several years, and we know it can be rough on homeowners and agents alike. We want to make sure this process is as easy for you as possible, and that starts with getting you the education and short sale training you need to make the right deal.

The best part? It’s only $97. You’ll get to listen in as two short sale industry experts walk you through the process of making a short sale happen, and then get the extra support you need, when you need it, by having direct access to Wendy and Bryant via www.ShortSaleSuperStars.com (By the way…..the site membership is FREE!)

That’s 8 hours of training for one low price– and a real bargain at less than $10 an hour for the best consulting on short sales available in the market.

What Do We Talk About?


If you’re wondering exactly what we cover in each of the short sale training sessions, here’s a quick layout of what we’ll talk about and the specific strategies you’ll learn:


Session One: Short Sale Basics


· What is a short sale?

· How do short sales affect the seller?

· Why would the lender consider a short sale?

· What’s my role as an agent in a short sale?


Session Two: Taking the Listing


· How to qualify the seller

· Questions to be sure to ask (they’re not what you think)

· Documents you’ll need to make a solid short sale

· Disclosures and addenda you MUST have on the listing contract


Session Three: Placing the Property on the Market


· Proper pricing for a short sale

· Our price reduction strategy

· How to market your property for the best leverage

· How to qualify the right buyer for the sale

· How to negotiate the contract that puts you ahead


Session Four: Preparing the Package


· How to check the HUD1

· How to prepare and submit the package properly


Session Five: Presenting the Short Sale


· Making your case to the lender

· The secrets to following up the right way

· How to negotiate the final payoff


Start to finish, the perfect short sale. You’ll receive audio files of the course so you can listen to them as many times as it takes for you to feel comfortable that you can pull off a short sale as perfect as ours.

 

We know you can – all it takes is a little training, and the help of a few seasoned experts.

Becoming a short sale superstar is just that easy.

Who Are These Experts?


We’re Wendy Rulnick and Bryant Tutas, and we have 35 years combined experience in real estate and short sales.


Wendy is the award-winning Broker/Owner of Rulnick Realty, and she’s been selling real estate for 20 years. She’s been featured in Kiplinger Personal Finance Magazine and Florida Realtor Magazine as a short sale
specialist.


Bryant is the Broker/Owner of Tutas Towne Realty, and he’s been in the real estate business for 15 years. Some of his happiest clients are sellers who have been through the short sale process with him and are grateful for how painless he made it for them.


We know firsthand just how rough the short sale process can be on sellers, and we’ve been working for years to fine-tune a process that’s easier on them – and on us.

Now we’re making it easier on you. We’re just that kind of people.

What If I Don’t Like It?

Then you get your money back. It’s just that simple. We know we have the knowledge that helps you become a short sale superstar, but if you don’t feel the same for any reason, then we’re happy to refund your money. We want everyone who takes this course to feel they got their money’s worth.

After we refund your money, we’ll ask you how we can improve for others. We’re that devoted to making sure this is the best training course on short sales out there.

Ready to become a short sale superstar?

SHORT SALE AGENT TRAINING

ONLY $97

Wendy Rulnick and Bryant Tutas
www.ShortSaleSuperStars.com

Copyright © 2010 REGrow, LLC | All Rights Reserved

 

“Where’s my money?”

Posted by admin December - 31 - 1969 - Wednesday ADD COMMENTS

Had another successful closing a couple of weeks ago. Seller was a repeat customer of mine from Scotland. I had sold her the house six years ago as a vacation home in Poinciana Florida. Since I had the property “Range Priced” it sold for more than full price in about two weeks. Average days on market in Poinciana right now are about 75. Anyway that’s not the purpose of my post but thought I would throw a “pitch” in here. The closing was very easy with no complications. The Seller being in Scotland closed by mail away and gave the Title Company instructions to wire her funds to an offshore bank on The Isle of Man. Well here we are two weeks later and the funds are lost in cyber space. Needless to say my Seller is a little upset since we are talking about $200,000. As her Realtor I am very frustrated because I have no control over this and I am at a loss at what to do. Fortunately my Seller is very understanding and realizes this is out of my control. Hopefully the trace that has been ordered will locate the funds.

Has this happened to you? Was the money located? What can we as Realtors do to ensure these wires go smoothly and in a timely fashion? Are these types of transactions covered under the FDIC? Oops! Sorry I got to go my Seller is on the line wanting to know Where’s my money?”

About us

I am a licensed real estate Broker in the state of Florida. My opinions on real estate have been formed from my experiences and 15 years of working in the business. My opinions are in line with Florida Real Estate laws and the REALTOR(R) Code of Ethics. Your State’s laws may differ. So do your own homework before implementing any of my business practices into your business.