You can have this one.
Greetings!
My name is xxxxxx and I am a REALTOR® with xxxxxxx and I specialize in the listing and selling of homes in your area.
While out previewing homes, in your neighborhood, I noticed that you are marketing your house on your own. I'm sure you have a good reason for doing this and I respect your decision. If you would like some information to help you with pricing, I would be happy to drop off a "neighborhood analysis" for you. This analysis will give you a good idea of what's currently on the market and what has recently sold in your area. If this interest you, then give me a call and I will get one over to you.
Selling real estate can be very confusing and complex. I have good connections with Mortgage Brokers and Title Companies that can help you through this process. If you do find an interested buyer, give me a call, and I'll connect you with the right people.
I also have an excellent "For Sale by Owner Help Kit" which offers tools and advice on selling your home. I'll forward some of this kit to you over the next few weeks. I think you will find the information very helpful. In the meantime, go check out my for Sale by Owner website at xxxxxxxxl
If I can be of any assistance give me a call me on my direct line at (502) xxx-xxxx or via email at xxx@xxxx.com. You can reach me anytime between xxxx and xxxx. If you get a voice message leave me a message and I will call you right back. I promise.
Make it a great day!!!
Your future REALTOR®,
SUMMARY:
We want to keep inviting them to call. "Call to action" phrases need to be in everything you do.
1. We let them know we are actively in the neighborhood
2. We offered them free stuff.
3. We let them know we understand the decision they have made, to go it alone.
4. We made ourselves available, to help with info, if they find a buyer.
5. We let them know that we have connections in the business.
6. We told them we would be staying in touch and sending them more info.
7. We invited them to call us, again.
Notice I'm not trying to sell them. One of the keys, with FSBOS, is to remember that they are going it alone because they probably don't like agents. They may have had a bad experience in the past that has clouded their thinking. Or they just don't want to pay us. Whatever their reason I have found that just offering to help them is a very non confrontational way to start with building trust.
Your goal with the letter is to get them to call. Once they call, you want to make the appointment.
Then when you are in front of them you can "sell" them. It sounds simple but a lot of REALTORS(R) make this mistake. They are selling when they should just be making an appointment. There is a time and a place for everything.
What say you?
Do NOT be foreclosed on! Avoid foreclosure. Short Sales DO close.
Want to find out more? www.CentralFloridaShortSales.com
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