I read this post on another forum earlier today:
My name is Michael De Smidt. I just wanted to share the marketing position my team and I have been using. " We don't say "We sell the most homes" …how much education we have…"We're the REALTOR for you" blah, blah, blah things like that. We have been selling to there emotions such as… sand between your toes… my this yard would be great for you and your family to have a BBQ in… aligning ourselves with what‘s important to them…things to that effect and we have had phenomenal results. Just thought I would share. If you have any comments please let me know. Take care
While I agree with Michael, to an extent, I don't think there is a blanket technique that will work for all. For example, I am a very non-emotional, analytical type person. An emotional Advertisement would do nothing for me. I do not make financial decisions based on my emotions. However, I do agree that harping on how many homes you've sold and so forth is the wrong approach. It's not about us, it's about what we can provide to Sellers and Buyers.
I have a great Ad program, right now, that is designed around what I have been hearing from potential Sellers. My Ads and mailers all say the same thing: I take 45 day listings with no cancellation fees and I stress the fact that I will answer my phone or call them back in 30 minutes. This Ad program has been very successful, counting the 3 listings I took today, I have listed 19 properties in 30 days. Why has this Ad program been successful?
Well, there are a couple of reasons. First, in my market there are many properties that are not selling and are showing up on the expired and withdrawn listings MLS hot sheet. Secondly, while talking to potential Sellers this is what I hear. “I have been listed with such and such a Realtor for 6 months. During this time I have only had 2 showings and I never hear from my Realtor. I’ve been waiting for our contract to run out because if I cancel, they charge me $1,000.”
Wow! After hearing this several times, it took me about 30 seconds to come up with my new Ad program. So folks, pay attention to what your market is telling you. Design your Ad program for your market. And remember, it’s all about them, not us.
Now since I have had numerous request, from members on ActiveRain, wanting a copy of my expired letter, here it is. Now remember this letter works for me in my market but your market may be different. What is your market telling you? Be real quiet and listen and you may just come up with the perfect Ad program. Please feel free to use this letter if it will help.
IF YOU ARE READING THIS LETTER THEN YOUR REALTOR HAS NOT SOLD YOUR HOME.
My name is Bryant Tutas and I am the Broker and Owner of Tutas Towne Realty, Inc. I have noticed that your house was recently taken off the market, so I am writing to see if you still have an interest in selling. I welcome the opportunity to meet with you to go over your Real Estate needs and update you on current market conditions in Poinciana. Together we can devise a plan that will get your home sold. In this more difficult market you need a Realtor experienced in your area who will get your home sold for full market value in a reasonable amount of time. I will offer you my 12 years of experience selling homes in Poinciana and an unconditional 45 day listing agreement that you can cancel at anytime with no fees to you. I get paid when you get paid. At closing.
I promise to talk to you personally during the listing period at least twice a week with updates. I promise to answer my phone when you call or return your call within 30 minutes Mon-Sun 8am-8pm. Try it! 407-873-2747 or 407-870-9003 or 863-438-9003.
Also check out my web site at www.poincianaproperties.com.
Folks, if you are serious about selling your home then give me a call today and start packing! I look forward to hearing from you.
Bryant Tutas, GRI
BTW, this is my 100th post! So please read!