If you really are "The Expert"…..then show them. Push the juice.

Hi folks. This post was inspired by Brian Block’s recent post “Preemptive Blogging…..Impress your Sellers with your SEO”. If you haven’t read it then take a minute to do so as it is very well written and spot on. Anyway, I left a comment on his post about how I bomb my potential Sellers with information, via Email, prior to our first meeting. Ann Cummings sent me an Email asking me to expand on this, so I decided to just write a quick post to share what I do.

As Brian had mentioned in his post “It’s time to show your prospective sellers that YOU are the EXPERT when it comes to their neighborhood”.

Now folks, I believe in being very proactive in my business. Blogging on ActiveRain gives us tremendous exposure on Google (juice) and we need to make sure our potential customer/clients see it. The best way to do that, in my opinion, is to “push the juice” at them.

So, here is a sample of the Email I use to “push” my information at my potential Sellers. They receive this prior to our meeting.

Dear Mr. and Mrs. Need T. Sell,

It was a pleasure speaking with you earlier today and I am looking forward to meeting with you tomorrow to get your property on the market. I will send over a preliminary Market Analysis later but thought it would be helpful to you if you did a little research on me first. Here are some links that will give you a great idea of who I am and how I handle my business. They will also give you a sampling of how your property will be displayed on the Internet. So click away and enjoy. Don’t forget to cut your sound on some of the videos have music. OK here goes:

My web sites:

My blog sites:

Internet Ads:

A little personal info on me:

Folks, I hope this helps. When I come by tomorrow have the house ready to be photographed and please have an extra key for me. Once we agree on a price to get your property SOLD I will get your property on the market immediately. Plan on about 90 minutes for our meeting. Then it will take me about 72 hours to get your property out there on all of my numerous Internet sites.

I’m looking forward to working with you to get your house sold!! See you tomorrow at 11:00. Please give me a call if you have any questions.  END

That’s it! Now folks, if you utilize this technique, it will be your choice, 100% of the time, whether or not you take the listing. There is no way anyone in my market can compete with me once my Sellers have read through these links. Assuming they are able to price properly, the listing is a done deal.

As an added benefit, Ialso Email my current Sellers my blog posts. It keeps them in the loop and informed with what’s going on.

So……what do you think?Would you hire me? Have I proven myself to be the local expert?

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