Hi folks. Today I want to talk a little bit about Cyberhomes. Have you heard of them? I hope so. Cyberhomes.com is the real estate portal owned by Fidelity National Financial(FNF). FNF is(from their website):
Fidelity National Financial, Inc. (NYSE: FNF), number 248 on the Fortune 500, is a leading provider of title insurance, specialty insurance and claims management services. The company comprises three primary subsidiaries: Fidelity National Title Group, Inc. and Fidelity National Property and Casualty Insurance Group, both wholly owned subsidiaries of FNF, as well as Sedgwick CMS, a minority-owned subsidiary.
Now folks, I know we always talking about Zillow. Zillow this, Zillow that, Zestimates and blah, blah, blah….
While we are doing all this talking about Zillow(Z). Cyberhomes(CH) seems to be slipping under our radar. Let’s do a little comparison.
Z claims to have 80 million property records. CH claims 100 million or 85% of the properties in the USA!!
Z has 1,870,000 “Homes for sale” posted. CH has 2.5 million!!
When you visit Z their main page is pushing their Zestimate at you. When you visit CH they are pushing “Homes for Sale”.
Now folks, what would happen if CH decided to get into the real estate business? I’m talking about the selling real estate leads business.
I don’t know the answer but I do know we need to be watching what happens with CH. Consumers want data and CH has a whole bunch of it. The real question is “What is CH going to do with the consumer once they get them?” And it looks to me like they will get them. Maybe they’ll just give them to us for FREE for a fee!!! What say you?
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