What makes for a strong listing presentation? Well, what I have learned over the years, is that the best listing presentation is when the Sellers are doing all the talking. Ask the right questions, sit back and listen.
Sellers don’t care about Power Point Presentations, 25 Marketing Strategies for a Successful Sale, Broker Opens, how many designations you have, how large your company is or a myriad of other things we say to potential Sellers to show how good we are.
Remember……it’s all about them not about us.
The Sellers I meet with want to talk. They want to show you their house and tell you their reasons for selling. They want to blow off steam from the bad experiences they have had with past Realtors. They want someone that will listen to them and respond accordingly. No scripts, no ABC sales techniques and no print out of all your awards.
Sellers want an honest and forthright opinion of what their house is worth and what it will take to get it sold. Most importantly they must know that you genuinely care about them and their needs. And believe me this can not be faked. It must be a sincere caring. Bottom line…. people want to work with people they like and trust. So next time make your listing presentation a listening presentation.
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