Hi folks. I want to preface this post by letting you know I am NOT, by any stretch, a SEO (search engine optimization) expert. In fact, before I joined ActiveRain, 2 years ago, I had never even heard the term.
I’m writing this post to hopefully give you some ideas on how to increase your presence on the search engines, Google, specifically. What I’m NOT going to do is tell you what you should do or explain key words, meta tags, back links etc…as this is not my area.
What I AM going to do is show you what works for me in my market. My goal is to get you to think about your Internet presence. Fair enough?
Over the last few days I have been reading a lot of the posts and comments related to the new launch of Localism. A lot of folks seem to be very concerned with the new “purchase a community” feature and their “marketing areas” being purchased out from under them and consumers no longer being able to find them.
Personally, I have received tons of business from ActiveRain. In almost all cases it was because folks did a Google search, that led them to one of my articles, which led them to me. The new Localism will only affect this in a positive way as it will increase your Google juice.
If you are ONLY using AR and Localism the maximum amount of spots you can have on the front page of Google, for any search, is 4, as Google will only give any particular site 2 results on page one. So the first thing you should do is set up your AR outside blog. Here’s mine http://sellingpoincianaproperties.com By doing this you are able to get 6 spots. The downside of course is that you are now 100% dependent on AR and how they decide to utilize and/or monetize this site.
Now having said that, I LOVE AR and trust them to do what’s right for me and them. BUT…..first and foremost, I’m a businessman and I don’t believe in placing all of my eggs in one basket. So this is what I do.
I have another blog http://brokerbryant.com and I have a FREE point2agent website http://buypoinciana.com plus I have a template site with homes.com at http://poincianaproperties.com that I’ve had for about 8 years.
In addition, I use RealEstateShows, Postlets and syndicate my listings to about 500+ other sites through Point2Agent AND I made sure to set up profiles on Zillow, Trulia, Cyberhomes and similar locations. All of these places give me the much sought after Google juice.
“But, Broker Bryant, how do you find the time to maintain all of these sites and write posts for your blog sites?” Well, I’m glad you asked!!
The beauty of what I do is that I ONLY write on AR and I only write 3 to 4 posts a week. I then choose where the article written on AR is going to go. Everything on my brokerbryant.com site is also on AR but not vice versa.
Now with AR’s outside blog I am able to do the same thing. I can choose which articles show up on sellingpoincianaproperties.com just as I can choose which ones go to Localism. This is why I suggested to the guys that we have the ability to post to any of the 3 locations without it showing up on the others or any combination of the 3. I truly hope they implement this feature.
Also, you’ll notice that on all of my sites, my “featured listings” button, goes directly to my free MLS web site. I did this so that I never have to manually enter listings. Once I enter them in the MLS they automatically go to all of my sites.
My buypoinciana.com is a free point2agent site. I was able to imbed my brokerbryant.com blog directly in it….here. Every time I post to brokerbryant.com that content shows up on my static point2agent site which pulls that site up in the SERPs(search engine results placement). My other static web site poincianaproperties.com achieves the same results. Because of my Internet strategy, it is possible for me to own all 10 spots on the first page of Google. If I don’t have at least 5 I’m p****d!!!
Since I am NOT a SEO expert, I pay very little attention to keywords, tags and the such. I just write about what I do and where I do it. I figured out that if I link all these sites together and syndicate my own original content and listings to them I would own Google and I do. Here’s an example of how using multiple sites will help you rank on Google:
Search phrase: Selling Poinciana Properties: On these results you’ll see my new AR outside blog in the #1&2 position, poincianaproperties is#3, AR is #4, buypoinciana #7, brokerbryant #8&9 and my free MLS site is #10. EDIT: This is a live link so results may vary.
I find it interesting that Localism hasn’t even showed up yet on the first page. However, even without Localism, I have 6 sites and 8 positions on page one of Google for a pretty good search phrase.
As you can see, my Internet strategy is pretty simple, yet very effective.
Oops!! I almost forgot, you wanted to know how I find the time to maintain all of these sites……I spend about 2 hours a week on my sites. This of course doesn’t count all the time I spend on AR reading and commenting. 🙂 or working on my tan!!!!
You can do it too. So what do you think?